Category archives: Storytelling

As entrepreneurs, we’re all in a perpetual “competitive admissions” game. Stories connect your customers to you.

Train your salespeople as storytellers first and foremost to ensure your story matters wherever you decide to go next.

Train your salespeople as storytellers first and foremost to ensure your story matters wherever you decide to go next.

The brand that tells the best tale will win, so flex your storytelling muscles and get to work.

Humans are wired for story. The customers you attract that way bring their trust and loyalty, causing you to live happily every after.

Greg Rollett sits down with a five-time Emmy winner to talk storytelling.

Consumer touch points are opportunities to communicate. Walk in your the customer’s shoes and think about where they interact with your brand.

Consumer touch points are opportunities to communicate. Walk in your the customer’s shoes and think about where they interact with your brand.

The key to establishing a connection with your audience.

Learning through failure is an entrepreneurial rite of passage, but don’t underestimate the value of avoiding dumb mistakes you could have anticipated.