Nike has long marketed its shoes as just one part of a larger story of aspiration and achievement.
Category archives: Storytelling
How Do You Get People to Believe in Your Business? Tell a Good Story.
A lot of people have good ideas — but it’s often those with the best stories who are able to set themselves apart.
TED Talk’s Head of Conferences Reveals the Secret to Giving a Better Presentation, Every Time
Cultivate your own storytelling technique to create an engrossing talk for any audience.
How Brand Storytelling Is the Missing Link to Building a Loyal Community of Followers
Don’t confuse storytelling with marketing.
Why This Entrepreneur Knew He Was Meant to Start His Own Business
Robert Mondavi, Jr., co-founder of Michael Mondavi Estate, also offers his definition of an entrepreneur.
My Company Realized We Had No Idea How to Explain Our Product. So We Learned to Tell a Story.
Customers buy your product because of the story behind it.
Why the Best Storytellers Achieve the Most Brand Awareness
People aren’t interested in logos but they will stop what they are doing to hear a good story.
How to Become a Content Strategist and Master Storyteller
If you want to be a strategist, or just want to create a strategy for your business, watch how Jordan Scheltgen creates honest, compelling stories on a consistent basis.
How to Use Storytelling to Sell Your Brand and Vision
People remember how you make them feel, not the information you give them
Why Marie Forleo Says This One Marketing Trick Is So Important
Remember, your customers have a lot to say.