Category archives: Startup Basics

What to do when you want a team to help make our idea a reality, but you don’t have the money to hire anybody.

Nearly everybody just trying to keep their startup solvent skimps on branding and all of them would be better off it they didn’t.

Give your customers confidence you can get the job done by employing these easy tactics.

For better or worse, the cornerstone of a startup’s culture is going to be the founder.

A positive experience depends on setting realistic expectations and understanding what these programs can and can’t do.