Category archives: Startup Basics

Unicorns are often criticized for being high risk and offering little in return to investors. So how do you create the right kind of unicorn?

From ideation to growth stages, this bundle has you covered.

Find out how to let the world know what you’re doing with these easy-to-follow tips.

Learn about trademarks, copyrights and more.

The road to success can be long and bumpy, but these tips will help you be better equipped for the journey.

An entrepreneurial type reads the signals and suddenly realizes it’s time to make the leap and ready a launch.

Be smart, and don’t go solo.

Treat everyone with respect, from the chairman of the board to the part-time maintenance worker.

Follow these tips to get a critical mass of customers so your business grows on its own.

Here’s why lifestyle businesses appeal to so many entrepreneurs.