With the increased digitization of the world creeping into almost every corner of our daily lives, the music industry is no exception, and our increased connection on social media and online generally is changing the music industry game for all players. _________________________ In this latest post on MusicThinkTank, Courtney Myers…
Category archives: Social Media
Today Is Last Day To Opt In To Facebook Music Licensing Program For Unaffiliated Songwriters
Today, March 12th, is the last day for unaffiliated independent songwriters and music publishers to get paid for use of their music on Facebook by registering with the Harry Fox Agency’s Rumblefish division. Self-published songwriters and independent music publishers can still opt in to a standardized direct music-licensing and administration…
5 Ways Musicians Can Game The New Facebook Algorithm
Facebook’s reconfiguration of its algorithm left many artists at a disadvantage trying to reach fans. Well, despair not! Here we explore five techniques for using this altered algorithm to your advantage. _________________________ Guest post by Bobby Owsinski of Music 3.0 It seems like as soon as we get used to…
Social Media 2018: YouTube Tops Facebook, Snapchat Gains
A new Pew research study shows the latest shifting patterns in social media usage. Unsurprisingly, Facebook and YouTube dominate the landscape, with large majorities of U.S. adults using each site. But younger Americans, particularly those 18 to 24, are embracing a variety of platforms and using them very frequently. ______________________________…
7 Essential Social Media Tips For Musicians And Bands
Bands and artists that cultivate a strong presence on social media tend to see significant opportunity in their ability to connect with industry influencers, and reach out to fans directly to sell music and merchandise. Here we detail seven key tips for growing on social media. _________________________________ Guest post by…
How To Write A Great Band Bio [INFOGRAPHIC]
Writing a strong band bio is more important and challenging than ever. Once upon a time, the band bio was just about attracting press. Now, musician bios are used in all kinds of places including Spotify and Pandora profiles, on social media. the band’s web site and more. This guide…
5 Growth Hacking Tips For Musicians
Rather than approaching music marketing from a "build it and they will come" angle, this article taps into how artists can growth hack their way to success using the five following techniques. _________________________ Guest post by Daniel Hartnett of the Symphonic Blog This article about promoting your music is written…
Creating Meaningful Fan Interactions: Why Every Facebook Page Must Use Messenger
Keeping a handle on the vast and ever-changing world of social media enough to capture your fans attention is no easy task, and in the case of Facebook, their recent alteration to the algorithm only makes things harder. With the correct usage of messenger, however, artists can get ahead of…
Everything You Need to Know About Vero, the Social Media Platform Co-Founded by a Billionaire That’s Gone Viral
Vero co-founder Ayman Hariri tried to clear the air with Entrepreneur about some of the backlash Vero has received.
How to Use Facebook Live to Promote Music
Recent changes in Facebook’s algorithm have sent musicians and music marketers scrambling for new ways to grab the attention of the social network’s massive audience. The jury is still out on most tactics, but one thing is certain: Facebook ranks and delvers more eyeballs to live video. _____________________________ By Dave…