Category archives: Social Media

Social Media Use Declining In U.S.

New data coming in from Edison Research and Triton Digital suggests that we may be looking at peak social media usage, and that social media usage has actually dropped since it’s peak in 2017. _________________________ Guest post by Bobby Owsinski of Music 3.0 Have we reached peak social media? It’s…

Facebook Messenger, DMs Are Best Way To Grow A Fan Base

When it comes to marketing your band via social media in 2018, interactive and personalized engagement is essential. Just as music is a form of personal expression, so too should connecting with fans be. Here we look at how direct messaging can help to grow your fanbase. __________________________ Guest post…

London Mayor Takes On Social Media At SWSW

In the late 1990s, consumers across the globe began using a resource in the comfort of their own homes that was destined to revolutionize information consumption – the internet. Twenty years later, computer advancement and faster connections have altered virtually every aspect of daily life and have, for better or…

Top Music Blogs For Learners

While the internet is rife with countless excellent music blogs, artists just getting started in learning about music and the music industry benefit more from certain sites than others. Here is look at list of the top music blogs for those looking for some guidance and to grow their knowledge…

Relax, New Facebook Algorithm Isn’t The End Of Your Page

Lori Lewis, VP Social Media for Cumulus Media and Westwood One, joins Michael Brandvold and Jay Gilbert on this new Music Biz Weekly podcast to discuss the new Facebook newsfeed algorithm. They discuss what this change by Facebook means to your page, what you can do to manage the impact…

Frontiers’ Nick Tieder On Indie Labels, Marketing Music

Here Nick Tieder, the General Manager of long running independent record label Frontiers Music Srl., talks about what the label looks for in the artists they sign, what comprises a successful marketing campaign, and what artists need to do to be successful. ____________________________ Guest post by Julia Rogers of MusicConsultant…

Google Adds Direct Posts From All Musicians To Search

Google has added a free and powerful marketing tool for musicians to its hugely popular search results. Now, when fans look up a musician, they can also find updates directly from the artist inside the Search results’ Knowledge Panel. ________________________________ Musicians can now message fans within Google Search by adding…

Warner Music, Facebook Finalize Licensing Partnership

Warner Music Group (WMG) and Facebook have announced licensing agreements covering the company’s recorded music and music publishing catalogs for use in videos and messages. _________________________________ Thanks to a new deal with WMG, announced in a Facebook post, users of the social network can create, upload and share videos music…