While much is said about how to capitalize on social media and manipulate the algorithms in order to get your message through to fans, the reality is that social media may not, in fact, be the best use of musician’s time, energy, and money when it comes to marketing their…
Category archives: Social Media
Facebook Loses $50B Market Value, #DeleteFacebook Rages
Facebook’s total market has fallen more than $50 billion since Friday, the stock’s biggest two-day decline ever. Facebook’s stock fell 10% on Monday and Tuesday and was down another 2% in Wednesday morning trading. In addition to its stock market problems, #DeleteFacebook has been trending on Twitter. All of this…
How To Construct A Mailing List For Email Marketing
In the digital digital age, email marketing has lasted as an essential means of reaching fans with click of a button. For such marketing to be successful however, you must first build a solid list of emails. _____________________ Guest post by Jeanette Kats of the Symphonic Blog Email marketing is…
Facebook Adds Patreon-Style Paid Subscriptions
Facebook is rolling out a feature that could challenge Patreon as a fan monetization tool. Some Facebook video creators are being given the option of charging fans $5 to view their content on the platform. ____________________________ In an effort to keep its video creators happy and adding new content, Facebook…
#DeleteFacebook Trending On Twitter As Users Exit
The hashtag #DeleteFacebook is trending on Twitter, after it was revealed that the social network somewhat unwittingly shared data for as many as 50 million people with Cambridge Analytics, a firm that provided services to the Trump election campaign. The time has come for all good music marketers to redouble…
How to Promote and Grow Your Music Fan Base In 2018
Trying to make it in music isn’t easy. You will have a great deal of competition regardless of how far you make it. Making great music will only get you so far, as in today’s market you also need to be savvy about how you handle your fan interaction. Interacting…
Website Performance Metrics Every Artist, Band, Should Know
When it comes to maintaining a healthy web presence, keeping careful track of performance metrics on your website is essential. Here we look at seven such areas to focus on. ___________________ Guest post by Bobby Owsinski of Music 3.0 When it comes to measurement, one of the things that can…
Social Media Marketing 101: Content Calendars, How To Post
Katie Guastini from Blue Biscuit Digital join Michael Brandvold and Jay Gilbert to discuss the basics – Social Media Marketing 101. With 10 years of experience in digital marketing and branding, Katie has worked on the agency side, as a director of social media, as well as on the client…
Step By Step Guide To Influencer Marketing For Music Businesses
Influencer marketing plays a huge role in the music business, and while capturing the attention of an influencer may seem like sheer luck, there’s a science to it, just like anything else. Here we look at a step by step guide. ____________________________ Guest post by Anand Srinivasan Influencers play a…
Social Media Music Marketing Isn’t Just For Millennials
[UPDATED] Millennials are often associated with social media, and for good reason, but by marketing exclusively to a millennial bubble, you could well be limiting yourself and your audience. Here we look at five facts which prove that social media event marketing isn’t just for the Avocado toast munchers of…