Category archives: Social Media

Facebook Is Least Trusted Tech Company By 1100% [CHART]

Facebook is the least trusted tech company in the U.S. by a wide margin, according to a new poll by Survey Monkey and Recode. Poll respondents were asked to choose among Amazon, Apple, Facebook, Google, Lyft, Microsoft, Netflix, Tesla, Twitter, Snap and Uber. _____________________________________ via Recode

Every Minute On The Internet… The Futility Of Trying To Be Everywhere [CHART]

[UPDATED] In a fractured media landscape, marketers often encourage artists to "be" everywhere their potential fans might be. But with 973,000 logging into Facebook, 481,000 tweets and 187 million emails sent every minute, getting above the noise is harder every day. Some marketers look at the stats below and see…

DistroKid Adds Free Spotify ‘Hyperfollow’ Fanbase Builder, Pre-Save Tool

DistroKid has launched a clever free app to help artists boost their followers on Spotify. After all, the quest for more followers and streams on Spotify has become the holy grail of music marketing; and thanks to the music streamer’s use of data, more streams leads to… more streams. How…

Stevie Wonder’s Wonderful First Tweet #DreamStillLives

Stevie Wonder has finally joined the Twittersphere and his brilliance shone in a powerful first tweet, which honored the 50th anniversary of Martin Luther King’s assassination and was accompanied by the single hashtag: #DreamStillLives. _________________________________ On April 4th, 1968 at 7:05 p.m. central time, Dr. King’s life was cut tragically…

Digital Music Marking, Messenger Bots [Interview with Blackstar London’s Olivia Hobbs]

In this edition of Behind the Artist we hear from Olivia Hobbs, the Managing Director of music consultancy for marketing, creative direction & strategic digital marketing at Blackstar London as she discusses effective digital marketing for artists and bands and how to utilize Facebook Messenger in these efforts. _________________________ Guest…

10 Facebook Groups Musicians Need to Join Right Now

While the social network has been controversial of late, and has in many ways become a challenging platform for marketing, Facebook’s musician-friendly groups are a great way to network and engage with others in the industry. ____________________ Guest post by Angela Mastrogiacomo of Soundfly’s Flypaper One of the most powerful…

Dear Musicians: Conversation Is The New Connection

Although interacting with fans via social media is often touted as an excellent way to expand one’s fanbase, and one of the best ways to do this is take a genuinely conversational approach to how you interact. _______________________ Guest post by Leonard Cohen of IndieBandCoach It’s an interesting balance between…

With Spotify Deeply Linked To Facebook, How Safe Is Your Streaming Data?

Recent major reveals that Facebook has been violating account holders’ privacy has some Spotify users with accounts linked to the spcial network spooked and concerned for the safety of their streaming data. ________________________________ Guest post by David Lowery of The Trichordist The public has woken up to the fact that…

5 Tips To Make Any Newsletter More Visually Appealing

As the choppy waters of social media become increasingly difficult to navigate (for those users not dipping out altogether over privacy concerns) artists and bands are falling back on the time-tested standby of the email newsletter. Even in this case, however, making the email visually interesting is essential to prevent…