Category archives: Social Media

Beginner’s Guide To Launching Social Media Ads

If you’re trying to market an upcoming release or tour via social media, and your carefully crafted posts seem to be going unnoticed, don’t give up hope! Here we look at how you can make paid social media ads work for you and your band. __________________________ Guest post by Dana…

How To Diversify Your Music Promotion Efforts

With music consumption habits changing so much in recent years and showing no signs of stopping, the techniques for promoting must also adapt. Here we look at the importance of diversifying how to promote your music. __________________________ Guest post by Patrick McGuire from the TuneCore Blog It’s a complicated time…

7 Techniques For Increasing Your Facebook Fan Engagement

Interacting with and drawing the interest of fans is the best to keep them attentive and engaged with what you’re up to, and will also go a long way towards helping your fanbase grow. Here we look at seven of the best ways to increase your Facebook fan engagement. _____________________…

Facebook Pixel Basics For Artists, Labels

Not often discussed in the world of music marketing, Facebook pixels provide an excellent way for artists to reach fans directly and keep better track of who is visiting their website, as well as advertise to them directly. _______________________ Guest post by Dan Servantes of GHStrategic Do you know which…

A 3 Step Plan To Consistently Gain New Fans

Fans are an essential part of finding success as a band, and while fanbase growth has an huge variety of factors, this article focuses on three tactics which, in addition to be successful in their own right, have proven to produce spectacular results when when consistently used in conjunction with…

The Art Of Being Heard: Are Big Data And Analytics The Future Of Music Marketing?

As the use of big data as a marketing tool gains speed in music industry, Natasha Lane here explores in depth the definition of big data, and how it applies to music itself, and the marketing strategy implemented for said music. ________________________ Guest post by Natasha Lane We live in…

Guide To Independently Selling 25,000 Albums

In this piece Sunny Stuart Winter chats with UK based ‘ninja rapper’ Shaodow, a highly motivated musical entrepreneur who has found remarkable success in selling his album to fans, all on his own steam. _____________________________ Guest post by Sunny Stuart Winter With thousands of new music releases every week, tens…

13 Must-Use Instagram Tools For Event Marketers

Instagram is rapidly emerging from the pack as one of the best platforms on which to reach potential event goers, as well to directly drive ticket sales. Here we look at thirteen different complementary tools which can help you improve your strategizing on Instagram. ______________________ Guest post by Ronnie Higgins…