When it comes to getting your post in front of the eyes of as many followers as possible, knowing how to accurately game the feed is essential. Here we look at the three main factors which determine what appears in an Instagram user’s feed, and how you can use them…
Category archives: Social Media
7 Ways To Engage More Fans On Twitter
For musicians, finding success on Twitter depends on successfully making a connection with fans. Even if you’re not wildly popular on Twitter, the platform provides a great opportunity for engaging potential fans and defining your personal brand. ____________________________ In this latest article from MusicThinkTank, Joan Selby outlines seven ways artists…
What Could the Vienna Court Ruling Mean for YouTube and Facebook?
Looks like YouTube can’t use its favorite “safe harbor” defense any longer. In a preliminary ruling, the Vienna Commercial Court has found that no, YouTube isn’t a neutral host provider. Once the ruling goes into effect, YouTube must prevent third part…
Facebook Is Hoping To Bring The Fun Back To Music
This week, Facebook announced its first set of features that build on recent music licensing deals. The offering focuses on using music to add context to social experiences, says MIDiA analyst Mark Mulligan, with some very intriguing possibilities going forward. _______________________________ By Mark Mulligan of MIDiA and the Music Industry…
Where Fans Discover New Music In 2018
As the music industry has changed, so too has the way in which consumers find new music, but music discovery remains one of the most important aspects of the music industry, and is the holy grail for artists and promoters. Here we look at prevailing music discovery trends of 2018….
How To Use Facebook To Promote Live Music Events
Facebook is one of top platforms for promoting a live music event and getting the word out to fans, who often use the service as a way to discover events. Even if you’re already using Facebook Events, this article looks at some of the best practices for maximizing the services…
Instagram May Soon Enable One Hour Videos — Which of Course Will Need Music
Instagram is looking to push the boundaries with longer vertical videos with a 1-hour clip limit, which could potentially pose a threat to YouTube’s dominance in the format. Going from 10 second clips on Snapchat to 6-second videos on Vine (RIP), the i…
Facebook Finally Gets Serious About Music [Watch Out Musical.ly]
Facebook has announced the first set of features that build on the recent licensing deals it has made with all three major label groups, Merlin and other rights holders. Most notable is a live lip sync feature that borrows liberally from the popular Musical.ly app. Facebook users can now add…
Facebook Is Rolling Out New Music Features
Facebook will now allow videos with copyrighted music in the background thanks to a slew of deals with all the major record labels. If your a Social Media Marketing guru in the music industry, you know how frustrating it can be to post promotional cont…
Teens Are Abandoning Facebook For 3 Social Services
The long rumored teen exodus from Facebook is real. In the last 3 years, Facebook’s share of teen social media use is down from 71% to 51%. At the same time, YouTube – which didn’t even make the 2015 chart – has become the most popular social site with teens….