Despite its age, email has endured as one of the most effective marketing techniques available to artists and bands. Getting started is difficult however, and growing an email list worth having takes time and effort. Here we look at how to build one from scratch. ________________________ In this latest post…
Category archives: Social Media
Musical.ly Scraps Its Standalone Streaming App, Live.ly
As Musical.ly continues its growth, the platform is getting rid of its standalone live streaming application, Live.ly. For the uninitiated, Musical.ly is a social media platform that allows users to lip sync to their favorite tracks. Roughly speaking,…
Facebook Enters The Music Fray
Finally following through on a long-term threat, Facebook is finally making its move into the music business, announcing that videos shared/uploaded by users of the platform and containing the copyrighted works of popular artists will now be legally licensed. Additionally, Facebook is horning in on Musical.ly’s territory with a feature…
Harness The Power Of Targeted Facebook Ads, Grow Your Fanbase
In this piece we break down the details of how to implement targeted Facebook ads, starting with what they are, how they work, and finally how they can built and launched in order to reach potential future fans. _____________________ Guest post by Gavin Whitner from Indie on the Move Gavin…
Facebook Marketing Update: Watch For Fan Badges
Facebook recently rolled out a new feature which awards users for high levels of interaction (likes, shares, comments) with a page by bestowing "fan badges" to them. Here Michael Brandvold outlines how these badges can be utilized, and what to watch for. ______________________ Guest post by Michael Brandvold of Michael…
Ban Social Media Over Hate Speech, Elton John Says
Elton John, along with the well-rounded public, has a low tolerance for homophobic hate speech, especially on social media. Elton John has a low tolerance for hate speech, specifically when things get homophobic. Now, he’s calling for extreme ac…
Looks Like Instagram Is Launching 1 Hour Videos Next Week
Instagram is preparing a momentous change, one likely involving long-form video. In a matter of days. Instagram is now preparing a major platform update on June 20th, according to cryptic invites mailed to journalists. The social media giant is tight…
5 Secrets For Taking Your Insta Stories To The Next Level
Stories are becoming more and more popular, and the way in which users are engaging with them is very different from how they engage with the rest of their feed. Here we look at some important but little known tips for bands and artists to create amazing and engaging content…
Snapchat Wants To Help Artists Make Customized AR Lenses
In an effort to come up with more ways to integrate Snapchat into the music industry, Snapchat Lenses are gaining traction among music artists. Snapchat wants to help artists make customized AR lenses. During the Midem Music Conference in Cannes, Snapc…
Snapchat Is Betting Big on Ticket Purchases — But Will Kylie Jenner Like It?
Snapchat has just integrated SeatGeek, allowing users to purchase tickets to sporting events and concerts. Snapchat recently underwent a complete user interface makeover. Its users went berserk over the update, with loud protests over the new redesign…