After months of scrutiny over Facebook’s role in ‘fake news and 2016 elections coupled with concerns over data privacy, the social media giant’s stock plunged on Thursday after the released a weak financial report. Facebook’s stock was off by almost 20%, closing at $176 at the end of trading on…
Category archives: Social Media
Rap, Activism, And Resonance: Measuring Event-Centric Fan Engagement
Rap and hip-hop have long been a powerful platform for social commentary and raising cultural awareness and, as the social and political climate grows more intense, we take a look at some of the data surrounding fan engagement to tell us whether or not rap fans still care about social…
Your Three Communities Part 3: Ambient Fans
Ambient fans. You know the one’s were talking about even if you’ve never heard the term before. "They are your social media friends who are aware of you via Twitter, Facebook, Instagram etc. but don’t actively communicate with you and may not have ever even heard your music." Yet… ____________________________…
6 Niche Social Media Networks Changing the Ways We Connect, Collaborate and Discover New Opportunities
If Facebook and LinkedIn don’t cut it, try these other social media networks.
Your Three Fan Communities Part 2: Your Engaged Fans
In part 2 of this three part series on fan communities and engagement, Ariel Hyatt of CyberPR explores how to identify and communicate with engaged fans. Unlike super fans, "they’re engaged with you in what the New York Times brilliantly referred to as ambient awareness." _____________________________ Miss Part 1? Your…
Tunecore Adds Facebook, Instagram Monetization
DIY distributor TuneCore has added a new opportunity – Facebook and Instagram monetization. Facebook recently cut licensing deals with all three majors, Merlin and others for music on all its platforms, but this is the first time we’ve heard of funds trickling down to DIY artists. Tunecore artists and labels…
10 Future Music Business Jobs
As with so many industries, advancements in tech are quickly changing and reshaping the music business in several significant ways, with new jobs emerging all the time. Here we look at ten different music business jobs of the future. __________________________ Guest post by Bobby Owsinski of Music 3.0 The music…
New Reality For Music Celebs Sets In As Twitter Slashes Followers
Recent government enforced crackdowns on Twitter in the wake of Russian meddling has led the popular social media site to delete a massive number of bots and fake accounts, dramatically cutting in the follower count of a number of high profile artists. ________________________________ Guest post by Bobby Owsinski of Music…
3 Social Scenarios That Make An Artist Website More Important Than Ever
While many artists may be tempted to rely solely on their social media channels to connect with fans, and forego a website entirely, this strategy can backfire in a number of ways. Here we look at why have a dedicated website can be critical to an artist’s success. _____________________________ Guest…
Merch Cat Adds Fan App For Direct To Fan Sales [EXCLUSIVE]
Music merch management app Merch Cat has launched the Merch Cat Fan app, a direct-to-fan sales tool centered on the live show. Fans can use it to buy merch at live shows, or anytime, and artists get access to purchase data. At live shows, fans can skip merch table lines,…