5 Tips For Crafting A Captivating Newsletter

Capturing (let alone keeping) the attention of your followers on social media has become and increasingly difficult task, particularly if you’re unable to shell out the necessary cash in order to boost your posts. Luckily, the newsletter remains as reliable standby. Here we look at five ways to create the…

How To Get Verified On Instagram, As Badges Open To All

That blue and white checkmark on Instagram is a sign that the account is both official and safe. Yesterday, Instagram opened to all users the verification process that leads to the coveted badge. Here is how to get verified on Instagram: ___________________ How To Get An Instagram Verification Badge First,…

Now Submit Directly to Spotify’s Playlists

Spotify has opened the process of submitting music to 2018’s holy grail of music marketing – Official Spotify playlists. Ariel Hyatt and the team at CyberPR have put together a guide the new playlist submission tool and and ways to improve your chances of success. ____________________________ By Ariel Hyatt and…

Now Submit Directly to Spotify’s Playlists

Spotify has opened the process of submitting music to 2018’s holy grail of music marketing – Official Spotify playlists. Ariel Hyatt and the team at CyberPR have put together a guide the new playlist submission tool and and ways to improve your chances of success. ____________________________ By Ariel Hyatt and…

Teen Social Media Cord Cutting – Should It Worry The Music Industry?

Adults have been anxious about the smartphone usage of youths for some time, and it appears teens themselves are jumping on the concern train, with more than half of teenagers feeling they spend too much time on their phones. This raises the question, however, will efforts to combat this tech…

Email Is More Important Than Social Channels

While it can be tempting to throw in your all with every shiny new social media platform that comes along, the stability and longevity of these platforms is notoriously unreliable, making a solid email marketing strategy with a good website to back it up the better way to go. ___________________________…

5 Free E-Courses To Help You Improve Your Side Hustle

Particularly true for those in the music business, having a side hustle or two can go a long way towards making ends meet, whether it’s selling merch, drawing in web traffic, or building your following on on social media. Here we look a five free courses that can help give…

Snap Unveils Savvy Partnerships with Pandora and TuneMoji

Have mobile messengers become the next frontier for the music industry? Several months ago, Instagram unveiled a new feature. Following long-term licensing deals with major labels and Merlin, Facebook launched music stickers on Instagram.  Users could …

Measuring The Impact Of Music Micro-Influencers

The rise of platforms like Facebook and Instagram have made it that much easier for micro-influencers to permeate the customer journey, but measuring their exact impact can be difficult. Here we look at why this is so challenging, and two metrics you can track for meaningful data. ______________________________ Guest post…

Meet Yoko Ono – Radio’s Biggest Fan

Fred Jacobs explores a recent compelling tweet from one of the music’s more controversial figures, Yoko Ono, who recently and somewhat unexpectedly took to Twitter in support of radio. ________________________________ Guest post by Fred Jacobs of Jacobs Media Strategies If you want to make a hardcore Beatles fan go absolutely…