Instagram is an incredibly valuable and effective social media marketing tool, and while most music promoters already have a regularly established strategy when it comes to the photo sharing platform, they could be leaving out a key piece: Geotagging. ________________________________ Guest post by Bill Leigh of Eventbrite You post on…
Category archives: Social Media
How To Retarget The Right Concert Attendees On Facebook
Rarely does someone purchase a ticket for an event immediately after learning about it, and ‘converting’ them into a ticket buyer can be a delicate process. Here, we look at how to target the right potential attendees through Facebook. __________________________ Guest post by Katie Sawyer from the Eventbrite blog. It’s…
Facebook ‘Watch’ Video Hub Goes Global, Adds Features
With users spending an increasing amount of time consuming video content, the social networks have taken note, with Facebook now expanding its "Watch" section to go global, coupled with new content management features and advertising options. ___________________________ By Jay Cook, Account Manager, Rights Management for The Orchard from The Daily…
Protect Your Online Brand By Posting A Perfect Press Kit
Your brand is your calling card, but most artists and entrepreneurs fail at one of the cornerstones of building and protecting their online brand. Ariel and her team CyberPR offer 5 Elements to Include For A Perfect Press Kit and more. __________________________ By Ariel Hyatt and the team at CyberPR…
Don’t Sleep: Subtle Impact of Turning Your Computer OFF [Hisham Dahud]
This short piece comes from independent music professional and former Hypebot contributor Hisham Dahud. Here’s an unexpected revelation: I used to put my laptop to ‘sleep’ upon ending a workday. No shutdown; just close the screen and pick up where I left off the next day. I used to view…
Geoffrey Owens Never Deserved What He Got. Job-Shaming Is Just Plain Tacky.
When your family is counting on you in down times, you do what you gotta do.
Geoffrey Owens Never Deserved What He Got. Job-Shaming Is Just Plain Tacky.
When your family is counting on you in down times, you do what you gotta do.
Bandsintown Adds Free Instagram Concert Marketing Tool
Bandsintown has added a unique free tool to announce concerts and sell tickets directly on Instagram via the concert discovery platform’s new Events Landing Page. Instagram has quickly become a very effective viral marketing tool for music and musicians. Maroon 5 used the new Bandsintown Instagram marketing tool last week…
Top Musical.ly Stars are Bailing on the Platform
Frustrating and silencing its top creators, Musical.ly’s shift to TikTok has proven its death knell. Late last year, Beijing-based Bytedance Technology Co. made a surprise announcement. The company, which owns popular Chinese news aggregator app Toutia…
5 Unique Ways Of Strengthening Your Fan Base
As a musician or band, fans are critical to your success – so how can you not only get more of them, but also strengthen your relationships with the ones you already have? Here we look at five different ways to strengthen your fanbase both on and offline. __________________________ Guest…