With a crowded and noisy field to cut through, marketing your music to potential fans is no easy task. Here we look at six invaluable marketing tools for making your music stand out and giving consumers a chance to notice your work. ___________________________ In this latest post on MusicThinkTank, Patrick…
Category archives: Social Media
This Week In Music Commentary
This week in music commentary we weighed the delicate balance artists face between unbridled self-expression while avoiding listener alienation, the greatest challenge currently facing music, and the value of a successful social media campaign. The Musician’s Delicate Balance: Unbridled Self-Expression vs. Listener Alienation The Biggest Challenge Facing Music Right Now…
Getting It Done: The Week In D.I.Y. and Indie Music
Our sage council for the music industry’s scrappy do-it-yourselfers this week covered how to create free, simple music videos, how to utilize YouTube’s paid fan memberships as a small-scale creator, the best way to get your music discovered in the digital age, and more. Create Free, Simple, Shareable Music Videos…
4 New Ways To Beat The Facebook Algorithm
It’s been several months since Facebook made massive changes to its News Feed algorithm, changes which made it much harder for music marketers to utilize the platform for promotion. Now that brands have had some time to grapple with this thorny new social media beast, we’re taking a look at…
Create Free, Simple, Shareable Music Videos With Turn
Developer and artist marketer Lee Martin introduces Turn, a recently launched application which allows users to create a turntable style music video consisting of an audio track and rotating static image, which can then easily be shared across the social media platform. _______________________________ Guest post by Lee Martin, creator of…
Aria Alagha (Dua Lipa, Lana Del Rey) Talks Social Media Campaigns [INTERVIEW]
Curious to discuss the art of using social media to connect fans and artists together, Sunny Stuart Winter sat down with Aria Alagha, the Creative Director of Arke Digital, who has worked with artists like Dua Lipa, Lana Del Rey, and others running their social media campaigns. ____________________________ Guest post…
5 Tips To Create A Facebook Event From The Social Network’s Events Team
With over 47 million events being created on Facebook in a single year, getting yours to stand out from the crowd is no easy task. Here we look at 5 tips from the Facebook Events Team on how you can make you next event, whether it’s a workshop or an…
Will Facebook Advertising Survive After the Cambridge Analytica Scandal?
Behavioral marketing will be a key player now.
How To Use Instagram Stories To Promote Music
When spreading the gospel of you latest release, you have to strike a delicate balance between full on promotion and cultivating a genuine connection with fans. One platform which makes this easier is Instagram, whose story feature allows artists to wear both hats. _________________________ Guest post by Chelsea G. Ira…
Was MySpace Music’s Best Social Media Platform?
Was MySpace Music’s Best Social Media Platform? The dawn of social media was a more innocent time, when finding a new favorite band was […]
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