Facebook is testing the ability for users to add a song that will appear in their News Feeds and Stories, in the latest sign that deals that Facebook cut with the major record labels and Merlin are starting to bear fruit. "Adding music to your Stories goes beyond sharing what…
Category archives: Social Media
Musician’s Guide To Social Media Platforms
Social media’s value has long been established in the music business as a tool for communicating with followers, fans, and your industry, but know which ones to focus on can be an overwhelming decision for some artists. Here we examine how each platform can serve you best in growing your…
The Music Messaging Evolution: From Newsletters To Interactive Storytelling
As newsfeed marketing continues to flounder, having hit an all time low of 2%, those in music marketing are looking for fresh innovating ways to catch up with fans. In this interview we hear from Tim Heineke of POP on the value storytelling and the future of communication between fans…
3 Reasons You Should Be Using Facebook Advertising
New research has revealed that a majority of event marketers don’t bother using Facebook ads in their promotion. Whatever your feelings on Facebook may be, however, there are several reasons why advertising via the social media platform can be a huge asset in making your event a success. _______________________ Guest…
Instagram Shares Strategies For Selling Out Your Event
Instagram has become a go-to resource for people looking to discover local businesses and experiences while simultaneously share them with their community and friends. Here we look at a step-by-step strategy from the platform on how Instagram can be used to help sell tickets to your event. __________________________________ By Mike…
Top Reason Your Facebook Page Isn’t Growing, And Other Tips [Cyber PR]
While there are alternatives, Facebook is still the top promotional tool for most artists and labels. But the rules about what gets promoted on Facebook continually change making it difficult to grow your Page following. Ariel Hyatt and her team at CyberPR offer some solutions. _________________________________ By Ariel Hyatt and…
Musicians & Their Online Personas
For good or for ill, the first impression potential listeners get of you will likely result from whatever online persona you’ve established for yourself, meaning it’s critical to get it right the first time. Here we look at how to establish a solid online persona/reputation, while keeping an eye on…
How To Inspire User-Generated Content On Facebook, Instagram
Promoting your own event via posts on Facebook and Instagram is important, but can only go so far in breaking through what has become a crowded space – to truly build momentum for your event, user-generated content is what’s needed. ____________________________ Guest post by Rachel Grate from the Eventbrite blog…
Avoiding Creative Burnout: How 11 Artists Take Care Of Their Craft, Themselves
Working in a creative field of any kind is rife with challenges, among them the incredible drain which trying to force creative output on a person inevitably brings. In this piece hear from eleven artists on how they take care to cultivate their craft while simultaneously practicing effective self-care. ________________________…
There Is A Key To Reaching Millennials
One of the great marketing challenges of the modern age lies in getting through to the coveted millennial demographic. In this piece we look at what the results of a survey turned up, including several actionable insights on what millennials value most. __________________________ Guest post by Fred Jacobs of Jacobs…