Radio streaming service Pandora and popular photo sharing platform Snapchat recently unveiled an exciting new partnership where users of both platforms will be able to share their Pandora listening habits over Snapchat, all in hopes of increasing engagement. ____________________________ By Manager, Account Management, Todd Tescher at The Orchard from The…
Category archives: Social Media
‘A Scary Time’ (For Boys) Goes Viral For Lynzy Lab
A song and video inspired by Trump’s post-Kavanaugh comments that it’s "a scary time to be a boy," has gone viral. Texas A &M instructor Lynzy Lab wrote and record "A Scary Time" which has 11.2 million views on Twitter and 121K retweets along with more than a 1.1 million…
Premiere Your Next Music Video As A LIVE Facebook Event
While it may seem contradictory, Facebook is now allowing its users to post prerecorded videos as "live" events – a new promotional feature which Chris Robley tells us could be huge for artists looking to debut their new music video with a splash. By Chris Robley of CD Baby from…
Using the ‘Whenever’ Rule to Not Feel Crappy About Your Social Media Feed
Whenever you’re having one of those days and seeing others’ social media posts makes you feel low, the “whenever” rule can help cheer you up.
What’s In A Name? How Bands Use Symbols, Characters
Choosing the right band name is something many artists struggle with, and like anything else is susceptible to the cultural trends of the time. It should be no surprise then, that many successful groups haven chosen to go off the rails by incorporating symbols and characters that are often difficult…
Online Backlash Mars Facebook Portal Smart Speaker Launch with Spotify, Pandora, iHeart
UPDATED: Facebook has launched its own line of smart speakers. Free Facebook Messenger video calls are at the center of the Portal From Facebook hardware offering, but like most smart speakers, music is also a core feature. The backlash online was immediate. Backlash Facebook fans and foes wondered online if…
5 Key Priorities For New Artists
For those fresh-faced artists just arriving on the scene, there are several important steps they must be sure to take in order to ensure they have at least a chance of success. Here we outline what the the top five priorities of new artists should be. ______________________________ Guest post from…
Taylor Swift Finally Gets Political, Endorses Democrats and Calls For LGBTQ, Gender, Racial Equality
Taylor Swift has broken her long self-imposed silence on all thing political with a call to end discrimination in all forms and a full throated endorsement of two Tennessee Democrats. Having a political opinion is not easy for any country musician, particularly if they lean anywhere left of center. And…
Digital Music Promotion: 5 Keys To Success
The world of online promotion is a crowded one, with new music being released everyday, it can be difficult to get your work noticed at all. Unfortunately there’s not silver bullet when it comes to digital music promotion, but here we look some tips that can at least improve your…
How One Promoter Used Two Simple Marketing Tools To Sell More Tickets
Here we delve into the case study of how the downtown dining and music venue Hamilton Live in Washington DC was able to use two simple marketing techniques to massively boost its ticket sales. _________________________ Guest post by Bill Leigh of Eventbrite A music venue needs a rock-solid marketing program…