In an effort to take some of the guessing out of music marketing, here Chris Robley explores the concept of remarketing, wherein artists use the past behavior of fans in order to predict how they’ll behave and where they’ll spend their money in the future. ______________________________ By Chris Robley of…
Category archives: Social Media
Introducing Lasso, Facebook’s Latest TikTok/Musical.ly Killer
Facebook wants to deal the final blow to Musical.ly TikTok. But will Zuckerberg’s empire end up the real loser here? In an effort to turn its disastrous 2018 around, Facebook has introduced several ‘new’ features. You’ve probably seen them before on …
Facebook Is Looking More Like MySpace And That’s Good News For Musicians, Labels
Facebook is rolling out new music features, after recent deals with the major labels. The results feel a lot like a modern version of MySpace Music, which veteran Hypebot readers may remember was once the #1 marketing platform for indie and diy music. New Facebook music features, like the ability…
Facebook Unveils Music on Stories, Expands Lip Sync Live, and Will Soon Launch Songs on Profile
Thanks to its long-term deal with major labels, Facebook continues to double-down on its music features to win back users and artists. Admittedly, Facebook hasn’t had a great 2018. During its Q2 2018 earnings call, company executives revealed what inve…
How to Handle Digital Assets of the Deceased
Bet you haven’t thought about this lately.
9 Ways Instagram Stories Is Perfect For Concert Marketing
Instagram Stories disappear after 24 hours, making them easy to dismiss as a marketing tool. But with more and more interactions on the platform shifting to Stories, it is a social channel that should not be ignored. This Eventbrite infographic breaks down the why and how of Instagram Stories, from…
Things To Consider When Building Your Band Website
The potential of your band’s website is huge, and it can be so much more than just a place to dump content. We look at some key things to consider from the beginning to make sure your website becomes the best it can be. _____________________ Guest post by the Soundfly…
Leonard Cohen Poem Nails Kanye West’s White House Rant
After Kanye West dominated the new news cycle with a same-day rants at the White House and a Washington DC Apple store, singer-songwriter Amanda Shires took to Twitter with the words of now-departed songwriter Leonard Cohen and his poem “Kanye West Is Not Picasso.” Part of a newly released book…
8 Ways To Build A Musician’s Marketing Strategy
The music industry is a massive and competitive field, and while it may be chock full of talented composers and performers, somewhat more rare is the talent who is also a gifted marketer. Like many such things, however, such skills can be learned, so here we look at eight key…
How To Promote A Tour Before And During It With No Money [Kosha Dillz]
"You have no money and you want to promote your tour," indie rapper and music marketer extraordinaire Kosha Dillz writes, as his kicks off a tour. "Well, chances are that means the venues aren’t paying you much and you are figuring how to get out there and learn more from…