Music Audience Exchange (MAX) has named Michael Provus as its new Chief Revenue Officer. Provus was CRO of Wenner Media, publisher of Rolling Stone, Men’s Journal and Glixel. In his new role, Provus will be responsible for growing the sales and operations teams, overseeing brand marketing programs and working with…
Category archives: Social Media
Meta Trends That Will Shape Music Industry In 2019
As the music industry closes the door on 2018, some of the promised technologies of the year, like blockchain and AI, hit the world of music with more of a fizzle than a bang, but 2018 did deliver some indicators for what meta trends will likely have the most impact…
For The Young, Music Drives Social Media
It is perhaps unsurprising that music tends to occupy a larger part your life when you’re young. Knowing this, it correlates that social media used by a 13 to 24 demographic would, to a greater extent, be driven by music, as a new study recently revealed. ________________________ Guest post by…
How Humans Relate to Social Media
Too many people are disconnecting from reality.
Snapchat Ads For Indie Artists, Labels
Advertising via social media is fairly common in the industry now, and Snapchat is no exception. Here we look at why more independent artists should be using the platform for promotion, as well as exactly how they can go about doing it. _________________________ Guest post by Alara Saygi of the…
Growing A Music Career While Protecting Your Mental Health
Sonny Stuart Winter shares advice for music industry hopefuls by recounting his experience from age 15 putting on music events and how it led to a successful industry career. Later, he talks about the role of social media and mental health, and how they relate to the music business. _______________________________…
How Robyn Sold 50% of Madison Square Garden In 2 Days
Here we look at how Swedish pop star Robyn succeeded in selling out over half of Madison Square Garden in just two days through some clever marketing techniques combining her Events Landing Page with her Instagram story. ____________________________ Guest post from BandsInTown To announce her upcoming show at Madison Square…
4 Most Important Facebook Practices For 2018’s Artists
When it comes to social media marketing, Facebook is no longer the cool kid on the block, and has in many ways become a social media pariah. All that aside, it remains the most widely used social media platform on the planet and, with the right strategy, can still be…
Invite Subject Lines That Will Capture Potential Concert-Goers’ Attention
As with so many aspects of marketing, event invite subject lines need to be carefully tailored in order to make a potential attendee feel excited and as though they’re being personally catered to. ____________________________ Guest post by Ronnie Higgins of Eventbrite When it comes to your first invite to an…
12 Questions To Ask Yourself Before You Post On Social Media
Being on social media is important for artists, but using it effectively is another matter, and clumsy posting can often do more harm than good. Here we look at twelve important questions to ask yourself before you post on any social media. __________________________ Guest post by Bobby Owsinski of Music…