Facebook Live can be a great asset for artists look for additional ways to connect with the fans, but like any iteration of social networking, there’s a right and wrong way to do it. Here we look at seven ‘best practices’ when it comes to using the video streaming platform….
Category archives: Social Media
6 Ways To Interact More With Fans On Instagram
While a lot of fuss is made over how artists should use social media platforms such as Instagram to effectively promote themselves and their music, not nearly enough attention is paid to how to be more interactive with fans, something which helps strengthen the artist/fan bond. Here we look at…
Pandora Launches Own Version Of Stories
Always looking to stay relevant, Pandora is one of the most recent platforms to incorporate a ‘stories’ feature into its offerings. Given the nature of the company, their stories look a little different than other platforms, marrying music tracks and podcasts into single playlists. ______________________________ Guest post by Bobby Owsinski…
Put Your Best Tweet Forward: 2019 Edition
Twitter can loud and crowded, so getting a handle on how to be heard (sometimes literally as a musician) above the din is key to marketing success on the social media platform. Here we look at best practices 2019. _____________________________ Guest post by Victoria Morris, Interactive Marketing at The Orchard….
Facebook Files Lawsuit To Stop Fake Likes, Followers
[UPDATED] Facebook and Instagram have filed a lawsuit in US Federal Court against four companies and three individuals for selling fake accounts, likes and followers. The China based companies being sued also target other online service providers including Apple, Google, LinkedIn and Twitter. "By filing the lawsuit, we hope to…
Facebook and Google Will be Punished With Giant Fines in the U.K. If They Fail to Rid Their Platforms of Toxic Content
The British government wants tech firms to eradicate illegal hate speech, more subtle forms of abuse like child grooming, and problematic content around suicide and self-harm.
Gaming Facebook Algorithm To Create More Cost Effective Ads: A Musician’s Guide
Once you’ve spilled the blood, sweat, and tears necessary to create quality content, you’re going to want to share it on all the social media platforms. When it comes to Facebook, however, it’s unlikely your followers will actually see your post, unless you game the system. _______________________ Guest post by…
8 Must-Have Pages For Your Music Website
Whether you’re an artist, venue, or gear seller, one of the most critical decisions you’ll make when building your website is how the content is organized. Clear, concise menu options, and simple menu navigation make all the difference when it comes to appealing to users. _____________________________ In this recent post…
Instagram Story Ideas For Fan Engagement
With the release of its story’ feature, Instagram opened the floodgates on a strong new resource for artists to promote their work. Here we look at some helpful story ideas for helping artists to engage and reel in their fans on IG. ___________________________ Guest post by Randi Zimmerman from the…
Best And Worst Times To Post On Facebook 2019
Facebook may not be the holy grail of music marketing that you’d hoped, but with 2.32 billion monthly active users, it’s still an undeniably important channel. So, when are the best and worse times to post on Facebook to reach the maximum audience? via sharelov