The Value Consistant Branding In Music

As an artist, cultivating and communicating and image to your fans is important for success, but just as important to that success is consistently maintaining said image, so that consumers know who you are and what it is that you create. ______________________________ Guest post by James Shotwell of Haulix Your…

A Formula For Viral Music Marketing [Jack Udell]

For anyone marketing in a social space, a viral hit is the holy grail, but coming up with a teachable formula which accurately quantifies and maximizes the possibility for viral success is no easy task. ___________________________ Guest post by music manager Jake Udell of Art of Manager How do you…

Fiona Apple Teases New Music With Instagram Videos

Fiona Apple has teased new music with two very casual videos on Instagram. The visual social media platform is gaining major traction as a music marketing channel, even as it’s owner Facebook’s effectiveness declines.

Myspace Has Lost 50 Million Tracks From 14 Million Artists

Myspace has lost all content uploaded to the site before 2016 including more than 50 million tracks,videos and photos from 14 million artists. Users noticed that content was missing almost a year ago. MySpace was once the most important social network in the world and served as a vital conduit…

Decoded: The Smart Way To Spend Your Music Money (Pt. 1)

In part one of five part series on how to effectively allocate money in the correct places in order to benefit your music career, we hear four pieces of advice from industry experts on when and where to put your money, and the dangers of investing in the both your…

Facebook Signs Deals with Rightsholders in India and Thailand — And Adds ‘Tap Through to Spotify’ Functionality

Facebook is signing new deals around the world — and steadily building out its music functionality. As SXSW, Facebook made a slew of announcements. First, the social media giant has signed new licensing deals with major labels in Asian countries, speci…

Best Times To Post On Social Media 2019 [INFOGRAPHIC]

Knowing the best times to post on each social media service is a confusing but crucial step in the marketing process. Using combined data from QuickSprout, Buffer, TrackMaven, Fast Company, and KISSmetrics, WebFeatComplete has developed an easy to fol…

Facebook Expands Spotify Integration, Watch Party, More

Facebook has announced several new music and video improvements including expanded integration with Spotify, a new look for its Watch Party shared viewing function and expansion of all its music features into more countries. Highlights Expansion – Facebook uesrs in in more than 40 countries can share personal videos with…

I AM Pop Raises $2.2M As BMG, Orchard Sign On To Fan Messaging Platform

Fan messaging platform I AM POP has secured $2.2 million in funding to integrate I AM POP’s chat editor into other messaging apps beyond Facebook Messenger. With social media newsfeeds now delivering engagement rates as low as 2%, I AM POP boasts average open rates of 94%. Recent adopters of…