It’s April Fools’ Day and one of the most consistently popular pranks is the classic “Rickroll” with Rick Astley’s “Never Gonna Give You Up” seeing a big spike every April 1st on YouTube. Rick Roll April 1 Highlights The iconic song sees a massive spike each year on April 1st,…
Category archives: Social Media
How Data Metrics Work For Independent Artists
While social media platforms offer artists a convenient method for contacting and advertising to fans, these sites also provide valuable marketing info behind the scenes on the demographics of visitors and other helpful data-driven insights. _____________________________ Guest post by Carter Wilson of the Berklee College of Music: Music Business Journal…
The Most Influential Companies on Social Media Listen to Their Followers
Social media gives businesses that otherwise have a hard time finding their voice a place to experiment.
Soundcloud Adds Curated Playlists, Community Pages, More Music Discovery Options
Since playlists are the new radio, Soundcloud is making sure they have a place on the dial. Beginning today, alongside the personalized “SoundCloud Weekly” and playlists like “Fresh Pressed,” the steamer is adding more handcrafted playlists, including some curated by leading music journalists and artists. Soundcloud has also added community…
A Wholistic Perspective On The Article 13 Solution To The Value Gap
Sweeping Article 13 copyright reform passed the European Parliament yesterday, effectively ending Safe Harbor protections for YouTube and shifting the paradigm for all sites based on user generated content. In this detailed article, Jason Peterson looks at the progression of Article 13 through European Parliament and what it means for…
New Pinterest Stats Show Why It Shouldn’t Be Ignored
An SEC IPO filing share stats that serve as a reminder of just how popular the ‘visual search engine’ is and why it should not be ignored by any serious marketer. The highlights and how to use the platform to market music: 265 million monthly active users that’s up from…
Engaging Fans: 5 Tips For Your Next Show
Disappointing live shows are, unfortunately, endemic in the music industry, particularly for bands that are just finding their feet, and a tepid live experience can often leave potential fans regretting their decision to step out. Here we look at five ways you as an artist can effectively engage with an…
Facebook Says CHANGE YOUR PASSWORD, Admits Hundreds Of Millions Could Be Seen By It’s Employees For Years
Hundreds of millions of Facebook account passwords were stored in plain text and searchable by thousands of Facebook employees going back as far as 2012. Facebook found the problem in January, but just went public with it on Thursday. Security experts are urging users to change their passwords immediately. From…
Facebook Could Be the Future of Social Music, But Isn’t Yet [Mark Mulligan]
In an ere where almost everything is billed as "social," streaming music is a surprisingly outlier. Given music’s power to bring people together, streaming would seem ripe as a social hub. Facebook could fill that void – without ever launching its own streaming service. But, as MIDiA’s Mark Mulligan points…
6 Event Marketing Tips From The Facebook Live Team
As with everything else that takes place live, Facebook Live moments can be an unpredictable beast, and using the tool successfully means being prepared for mishaps and pitfalls. Here we look at six essential tips from the from the Facebook Live team. _______________________________ Guest post by Ronnie Higgins of Eventbrite…