Singing Waitress Goes Viral, Industry Takes Notice

A viral video of a waitress singing at an Ohio restaurant has captured the attention of Missy Elliott, Ginuwine and Snoop Dogg, with the latter tweeting that the singer “needs a record deal.” Erika Kayne was videotaped singing at her father’s restaurant, KeVante’s Restuarant & Lounge in the Richmond Mall…

Getting It Done: The Week In D.I.Y. and Indie Music

We have a plethora of tips for independent and DIY artists this week, as we offer advice on accessible and affordable marketing, provide a comprehensive look at effective social media marketing, look at some key resources for promoting your next album and much, much more. 17 Accessible and Affordable Music…

Your Event’s Comprehensive Social Media Advertising Calendar

Advertising on social media is important to making your next show or event a success, but unstructured bombardment of all social channels will do you little good and, like in so many aspects of the music industry, it’s important to have a plan. Here we break down what a complete…

Amazon’s Ad Supported Strategy Goes Far Beyond Spotify

With Amazon reportedly close to launching an ad supported music service that directly competes with Spotify’s free tier, MIDiA analyst Mark Mulligan looks at the wider implications of the internet giant’s ad supported strategy ___________________________________ By MIDiA analyst Mark Mulligan from his Music Industry blog Amazon is reportedly close to…

Amazon’s New Karaoke Platform ‘Twitch Sings’ Could Cut into ByteDance’s TikTok Market Dominance

While ByteDance executives battle it out with major labels, Amazon’s Twitch may very well steal away TikTok’s core audience. According to a report published earlier this week, Chinese conglomerate ByteDance – parent company of TikTok – remains in stall…

Taylor Swift’s Mysterious Countdown Clock

Taylor Swift has been posting mysterious photos on her Instagram account, teasing an announcement on April 26th. The mystery started Friday when Swift added a countdown timer on the landing page of her website. The timer provides no information other than the fact that it is counting down to midnight…

Musician’s Guide To Growing A Massive Email List

As old school as it may sound, email is still the most effective and consistent way to communicate with and monetize your fans. Here, Ariel Hyatt and the CyberPR offer a step by step guide to building a massive email list. By Ariel Hyatt of CyberPR You probably have some…

How Generation Z Is Redefining The Business Of Music

While a lot of fuss is made about marketing to millennials (owing to their purchasing power), an increasing number of industries are now turning their attention to how to capture the attention of Generation Z, and the music business is no exception. _______________________ Guest post by Alyssa Golden from the…

Billy Ray Cyrus Remix Helps Little Nas X’s ‘Old Town Road’ Return To Country Charts

Just days after Billboard pulled rapper Lil Nas X’s hit “Old Town Road” from the Hot Country Songs chart for failing to contain enough elements to qualify as country music, it’s back, with a little help from Billy Ray Cyrus. After Billboard announced it was pulling the track from its…