Has Coachella lost its cool? Burning Man is now the most Instagramed festival in the world, beating out Coachella for the top spot. An Instagram user at Burning Man will post an 24 times over the course of the event, compared to 21 times at Coachella. The Burning Man stat…
Category archives: Social Media
Social Network For Musicians’ Drooble Song Reviews, Reviewed [Brian Hazard]
In this review of the song reviews section of the musician focused social media site Drooble, Brian Hazard of Color Theory provides a detailed breakdown of his experience using the site, kind of user feedback he received on his music, and whether the process as a whole was valuable to…
India Reverses TikTok Ban; App Reportedly Still Remains Unavailable
Two months ago, enraged lawmakers in India spoke out against TikTok. According to authorities, the app encouraged young adults to engage in “cultural degradation.” This came after the death of a college student as well as a suicide. Last October, a 24-…
How To Build Your Crowdfunding Team – A Musician’s Guide
Ariel Hyatt’s best selling book CROWDSTART is now a 3-part masterclass – Cyber PR LAB 9. With leading crowdfunding service PledgeMusic at least temporarily offline, this must-read book excerpt and the course are more important than ever. By Ariel Hyatt of Cyber PR and the CROWSTART book and masterclass. While…
‘First On SoundCloud’ Expands With Fan Created Content
Following the success of the “First On SoundCloud” campaigns in the U.S., U.K. and Germany, SoundCloud has announced phase two of its developing artists program. The campaign features fans and their emotional connections to the tracks and creators they discovered first on SoundCloud. Twenty creators will be featured across SoundCloud…
Snapchat Is Back (Sort Of) But investor Still Aren’t Happy
Snapchat’s user base is finally growing again, though not dramatically enough for investors. The social channel added 4 million daily active users last quarter, marking its first gain in a year. Snapchat now has 190 million DAUs, up from 186 million at the end of 2018. That was also 3…
Adding Value To Your Email List
As an artist, it can be difficult to keep up with social media algorithms, and to effectively game the system enough to make social channels an effective promotional tool. Luckily, the old-school option of email still remains a highly effective avenue for musicians, provided you can keep your fans from…
Twitter Stock ↑15.7% Tues. On Strong Revenue Growth, Mixed Monthly User Stats
UPDATE: The last monthly user stats that Twitter says it will ever share showed a social media channel struggling to grow. Twitter added monthly users for the first time in a year – 330 million monthly users vs. 321 million in the previous quarter. But that’s still lower than the…
Springtime Means New Snapchat Features
Buckle up Snapchatters! Everyone’s favorite now-you-see-it, now-you-don’t platform is rolling out a host of new features this spring, including a variety of new filters, and the integration of Shazam, as well as some additional new tools which could help band/artists be more creative and make a bit more of a…
#1 Mistake In Modern Music Marketing and How To Avoid It
The most common mistake in modern music marketing is both frustrating to fans and deprives artists of precious plays. It is also very easy to avoid. "I’d say one of the most misunderstood marketing essentials, even in 2019, is that marketers tend to simply direct listeners to a single track…