As should be obvious to everyone by now, Instagram has become one of the most valuable social media tools available to artists, particularly when it comes to making big announcements or keeping in touch with fans. Here we look at six ways you can take your Instagram presence to the…
Category archives: Social Media
3 Proven Methods Brands Like Glossier Use to Grow Their Social Media Impact
Webby Awards executive director Claire Graves recommends taking a page out of Gritty and Glossier’s book to create a more powerful social media footprint.
3 Updates Make Facebook A Better Place To Market Music
Facebook is rolling out FB5, a new design for that’s "simpler, faster, more immersive and puts your communities at the center." Three of the updates offer musicians and music marketers new and better opportunities to stay connected with fans and sell more tickets. Some of the updates will roll out…
Concerts From The Closet: Amy Speace’s “Yes” to Motherhood + Music Making
When critically acclaimed singer/songwriter, Amy Speace, live streamed a Concert Window album preview from her walk-in closet to the fans who had just helped fund its release, it wasn’t because she couldn’t book another venue. It was because she is both a new mom, and a musician, and with a one year old asleep down the hallway, it was a way to say yes to both.
Taking a Stand Used to Be Taboo in Business. Now, It’s Almost Required.
When should your business take a stand on a social issue?
It’s Easier For New Artists To Gain Traction On Spotify says CEO Daniel Ek
Artist and music discovery on Spotify were among the topics covered during Monday’s earnings call. With CEO Daniel Ek sharing some stats that show that the despite the fact that 40,000 new tracks are uploaded daily, more artists than ever are being discovered on the platform than ever before. 3.9…
Twitter Is Preparing 10 Streaming Concerts from 10 ‘World Class’ Artists
Twitter has unveiled a slew of new video and music content partnerships, including a streaming concert pact with Live Nation. At the Digital Content NewFronts conference held in New York City yesterday, the popular short-form social media platform conf…
How Americans Are Using Twitter And What It Means For Music Marketing
According to a new study from Pew Research, Twitter usage in the US seems to have peaked at around 22%, with most of its content dominated by an even smaller percentage. Here we look into more of these numbers and what it means for artists and musicians on the platform….
TikTok: What Is It?
While many unfamiliar with the platform may be quick to dismiss TikTok as yet another frivolous video sharing platform, the reality is that TikTok can be an amazing opportunity for artists to expand their fanbase. _______________________________ Guest post by Randi Zimmerman of the Symphonic Blog If you haven’t heard about…
Influencer Gabbi Hanna Explains How She Faked Going to Coachella on Instagram
This probably happens more frequently than you think. Earlier this month, while everybody who’s anybody (at least that’s what they want you to think) was sweating it out and splashing cash at Coachella, Instagram influencer Gabbie Hanna decided to use …