Category archives: Social Media

Snapchat Reportedly in Talks with Sony, Warner, and Universal to License Songs

To better compete against Facebook’s Instagram and ByteDance’s TikTok, Snapchat’s parent company has now started new negotiations with all three major labels. Snap has previously secured case-to-case licenses for individual artists’ music on its popula…

Find Your Fans: Utilizing Data To Analyze Your Audience

Thanks to the wonders of the digital age, artists now have a vast array of data and analytics at their fingertips that can help them to get a much better sense of who their fans are help expand their reach and attract new ones. _____________________________ In this latest contribution to…

Creative Ways Of Engaging With Your Fanbase

The accessibility of social media has made it easy for artists to fall into to much of routine when communicating with their fans and get lost among the herd of other bands and artists out there trying to make their mark. Here we look at some creative ways that artists…

How Cameo App Can Jumpstart Music, Tour Promotion

Celebrity endorsements have long been a powerful force in the music industry, helping to propel certain releases on to massive success. Now, thanks to Cameo, these gold stars of approval are easier (and cheaper) to get than ever before. ____________________________ Guest post by James Shotwell of Haulix Celebrity endorsements can…

LÜM Closes $1.2 Million In Seed Round Funding to ‘Democratize Music’

Startup Live Undiscovered Music, aka ‘LÜM,’ has just procured $1.2 million in funding. Lüm is spinning a social streaming platform that aims to change the way that new artists stream and promote their music.  The company also wants to transform how fan…

Make The Most Of Social Media Marketing Using Email And Instagram

It’s important to stay ahead of your competitors and Instagram and email are the two best platforms to make that happen. Pete Campbell breaks down the best strategy for Instagram promo, how to most effectively execute an email marketing campaign, and how to combine the two. _____________________ Guest post by…

No More Genres: Making Your Musical Niche Work For You

Yesterday, top music industry analyst Mark Mulligan wrote that Niche Is Music’s New Mainstream. But how do you find your own unique niche and connect with what Mulligan calls "a passionate cluster of fans?"Tarryn Meyers says that it is by building a brand that is uniquely you, but can also…

How To Prepare To Release New Music [Ariel Hyatt]

Many artists spend so much time and energy writing and recording their music, that they almost ignore the essential steps needed to prepare for and launch its release. Veteran music publicist Ariel Hyatt has created a template to help artists avoid this crucial mistake. _______________________________ By Ariel Hyatt of Cyber…

LÜM Raises $1.2M, Partners With Frank Productions For New Music Discovery Platform

Social music app LÜM has closed its seed round, bringing the Madison, Wisconsin based startup’s total investment to $1.2 million in less than a year. LÜM has also partnered with concert promoters Frank Productions to explore ways to bridge the difficult divide between live and digital music consumption. Focusing on…