For all the effort put into marketing on Instagram, the hashtag function continues to be an underutilized corner of the platform. Hugh McIntyre details the six hashtags you really need to follow. _____________________________ Guest post by Hugh McIntyre of the Symphonic Blog Following hashtags remains a highly underutilized function on…
Category archives: Social Media
What Exactly Is An EP?
The awkward middle child between the reliable LP and the flashy single, the EP is often overlooked and misunderstood, particularly as the digital age reshapes our music consumption habits. Here we give the EP some much deserved attention, looking at the format’s history and how EPs are used by artists…
Instagram Reportedly To Replicate TikTok Features
Over the past couple of years, TikTok, the brainchild of Chinese tech company ByteDance, has blown up particularly among teens. Not one to miss the party Facebook is now planning to incorporate some of the apps choice features into Instagram in the near future, according to recent reports. ___________________________ Guest…
All The World’s A Vertical Stage – Particularly On Instagram
In an exploration of how much the ubiquity of smartphones has impact our media consumption, Fred Jacobs looks at the recently constructed Samsung KX stage, a vertically stacked contraption taylored specifically for its view-ability via smartphone. ______________________________ Guest post by Fred Jacobs of Jacobs Media Strategies If you took Communications…
5 Ways To Use Instagram Properly To Promote Your Band
When it comes to using Instagram (or really any social media) to promote your music, it’s important that you develop an engaged community of fans, not just a passive audience, vaguely aware of who you are. Here we look at five key techniques for properly promoting your band on Instagram….
8 Tips To Make Your Email Newsletters Mobile Friendly
Whether you’re an artist or producers, sending a regular newsletter is the best way to stay in touch with fans, clients, or both. Given that so much of email is now consumed smartphones, we’re looking at eight tips to make sure your newsletter is mobile friendly. _____________________________ Guest post by…
Esthero Interrupts Her Own Track to Protest Spotify Royalties
Esthero is protesting Spotify’s low royalty rates paid to artists — by interrupting one of her own tracks on Spotify. Around a minute and a half into her song — “Gimme Some Time” — the music stops. Esthero begins speaking and explains to fans that th…
Death, Creativity, And Caring What Others Think
In this piece, James Shotwell tackles the triple minefield of a cultivating a creativity based career, the opinions of others and when they matter, and the inevitability of death as it relates success in the music industry. _______________________________ Guest post by James Shotwell of Haulix There are a lot of…
How Eroding Trust in Social Media Might Affect Ad Revenue
Faith in Facebook and other platforms has been shaken, which could alter their money-making models.
Guide To Harnessing Influencer Marketing In The Music Business
While the internet has made it easier to create and distribute music, this same phenomenon has also led to oversaturation. Although more commonly thought of as a tool for the fashion and lifestyle industries, influencer marketing can also be utilized in the music business as a way to stand out…