Category archives: Social Media

45 Best YouTube Channels To Promote Your Music

Veteran music marketer consultant Amber Horsburgh graciously shares her list of the 45 Best YouTube channels to promote music to for artists at all levels. "YouTube channel promo is a great way to find new audiences," says Horsburgh, "which in turn builds your own YouTube subscriber base. Especially for official…

5 Trends Reshaping Music Marketing [Keith Jopling, MIDiA]

Music marketing has never been easy or straightforward and that’s particularly true in this time of fractured media, shifting consumption and an overabundance of new music. MIDiA analyst Keith Jopling found five shifts and a hint of possible solutions that will reshape modern music marketing. _____________________________________ Five Trends Changing Music…

Trump’s Tweets a ‘Look at This Photograph’ Meme — Nickelback’s Label Warner Music Quickly Rips It Down

Earlier today, President Trump tweeted a doctored photo of his rival Joe Biden using an old Nickelback meme. The tweet included a meme from a Nickelback video with the phrase, “LOOK AT THIS PHOTOGRAPH.” The tweet contained a video with a doctored photo…

Death Metal Remix Of Greta Thunberg’s UN Speech To Benefit Greenpeace [You have to hear it!] #GREENMETAL

A powerful death metal remix of young climate activist Greta Thunberg’s moving speech at the UN Climate Summit will benefit Greenpeace, Despotz Records announced on Tuesday. The remix by G.T. (aka John Mollusk) of New York thrash metal band Suaka will go "straight to the environmental rights activist group Greenpeace."…

11 Common Music Advertising Mistakes and How You Can Avoid Them

Here AWAL speaks with several veterans of the digital marketing space about some of the most common (but by no means all) marketing mistakes advertisers make when attempting to promote their music across social media and streaming platforms. ___________________________ Guest post from AWAL An advertisement is an attempt to purchase…

How To Successfully Pull Off An Influencer Marketing Campaign In The Music Business

While many may think of influencer marketing as a fringe industry reserved for celebrity elites, it has in fact permeated into the mainstream including, perhaps not surprisingly, the music business. In this piece, we break down how to successfully run an influencer marketing campaign as a music industry insider. ___________________________…

TikTok Bans LGBTQ Content. Is It Time For A Boycott?

Lil Nas X came out as gay on social media. But TikTok, the app that helped make his "Old Town Road" a summer mega-hit, would now ban the announcement in many countries. Popular short-form video-sharing app TikTok has updated its moderation settings to effectively ban content depicting gay people or…

Blue Check, Please: What Is An Instagram Verification Badge?

As with other social media, having a verified account on Instagram clearly carries with it significant value, but exactly what it means, and what the process of getting verified is like can seem elusive to some users. Here we walk through the importance of verification and how to determine whether…

Facebook Implementing New Video Publishing Tools

In a bit of good news for artists, Facebook recently announced at the Internatinoal Broadcasting Convention that will be unveiling a set of new video publishing features, including updates to Facebook Live, and Creator studio, as well an entirely new tool called Watch Party. ____________________________ Guest post by Bobby Owsinski…