The channels through which artists rise to stardom are changing along with rest of the industry, as evidenced by rapper Ashnikko’s rapid ascension to stardom as a direct result of her popularity in the world of Tik Tok. _______________________ Guest post by James Shotwell of Haulix Fast-rising rapper Ashnikko has…
Category archives: Social Media
Getting It Done: The Week In D.I.Y and Indie Music
This week, we once again had a whole host of valuable tips and ideas for the industry’s do-it-yourselfers, including a look at what data metrics can do for you, how to have difficult conversations with your bandmates, which types of social media postings cultivate the most engagement, and much more!…
Music Promotion On TikTok: A Beginner’s Guide
500 million people use short music video app TikTok every month and 66% of them are under 30. If that’s the audience for your music, you need to be active on the platform. But where do you start? ______________________________ By James Shotwell of Haulix TikTok is creating new music stars…
Data Metrics for Indie Musicians: What Role Do They Play?
Thanks to the ubiquity of social media and streaming, artists have been given new ways to reach their audiences at the literal click of a mouse. But these platforms offer artists more than just easy access to fans. Each one harbors a goldmine of data. _______________________________ Guest post by Carter…
Make These Changes to Your Social Media Bio and Get More Followers
On social media, as in life, first impressions mean everything. Your social media bio can make or break your ability to grow your following.
10 Types Of Social Media Posts That Incite Engagement
While building a large following on social media is important to growing you online presence as an artist, engagement is perhaps event more important. Here we look at the ten types of social media postings most likely to lead to engagement. __________________________ Guest post by Bobby Owsinski of Music 3.0…
Treat Your Fans With Exclusive Halloween Merch Offers
Autumn is full upon us, and Halloween fans are already well into the full swing of the holiday. This can present a great opportunity to capitalize on the spooky season and give fans exclusive holiday-themed merch offers! ______________________________ Guest post by James Shotwell of Haulix Special edition and limited-run merchandise…
What Musicians Have The Most Fans On Facebook?
As of last month, Shakira was the most popular musician on Facebook with almost 101 million fans on the social media. In contrast, Beyoncé was ranked tenth with 62 million Facebook fans despite her 23 Grammy Awards and other accolades. via statista
YouTube Set To Debut Mark Ronson Documentary This Month
YouTube has revealed a new documentary entitled, How to Be: Mark Ronson will premiere on October 12. The new release will feature unreleased footage covering the 44-year-olds rise to fame in the music business. The documentary also features exclusive i…
Music Business Is Being Re-Defined By Generation Z
While for years millennials were the target demographic of most music business marketing, Generation Z has since risen up as the primary stakeholder in the contemporary marketplace, which is in turn reshaping how artists, labels, and companies market themselves. _____________________________ Guest post by Alyssa Golden of the Berklee College Of…