TikTok played a pivotal role in the rise of the record-breaking hit “Old Town Road” by Lil Nas X, Blanco Brown’s “The Git Up” and Sueco the Child, whose track “Fast” garnered 17 million Spotify plays after he seeded a clip from the song on the video app. But just…
Category archives: Social Media
How the Music Industry Can Incorporate TikTok Into Its Artist Marketing Strategies
Social short music video app TikTok is on fire with 500 million monthly users, 66% of whom are under 30 years of age. But how to market music on Tik Tok remains a mystery for many. Frank Woodworth of Glacial Concepts unlocks why the platform works so well for music…
Watch This Funny Video to Find Inner Peace With Annoying People’s Instagram Accounts
Looking at pictures of influencers’ fabulous lives doesn’t have to drive you insane.
‘How Strangers Online Helped Me Make A Breakup Album’
Being a successful songwriter doesn’t necessarily mean you need to have musical experience. After going through a tough breakup, this artist turned to a community of strangers online to help her turn her written feelings into a complete album of songs. _____________________________ Guest post by Arianna January was a rough…
Facebook + Instagram Music Is Expanding Deeper Into Europe
Facebook has announced it is rolling out music across its platforms to more countries in Europe. Instagram Music is now available in over 30 European countries. Facebook and Instagram users in the Netherlands, Norway, Denmark, Finland, Iceland, Romania…
Views May Vary: How Formats Impact Music Marketing Across Social Media
While digital marketing brings us a number of important freedoms, it also brings with it certain limitations when it comes to marketing. Thumbnail dimensions now govern how consumers engage with the visuals of music, and these formats drastically impact music marketing success across platforms. Here, we look at how to…
Cracking The TikTok Code: How To Upload Music and Maximize Engagement
Everyone is trying to figure out how to get on TikTok. Not only is TikTok one of the most downloaded apps in the App Store, but it can drive enormous engagement for artists. By now everyone knows the story of how Lil Nas X was discovered on the platform and…
Former Busker Tones and I #1 In 16 Markets with Help From Spotify’s Global Editorial Team
Australian busker-turned-breakout-artist Tones and I, whose single “Dance Monkey” is #1 on Spotify’s Global Chart, is the first Australian to achieve this position. The rapid chart accession of her catchy pop song comes in large part because of the support of Spotify’s global editorial team. As of this weekend, the…
How To Engage With Superfans Using Facebook, Instagram
As an increasing number of music fans head to social media channels like Instagram and Facebook, the platforms are offering an increasing number of services to artists to help them engage with their listeners. Here we provide some advice for how to utilize these features to the max. _____________________________ Guest…
Warner Music Group Also Issued Takedown Notices to Rudy Giuliani, Eric Trump, Donald Trump, Jr., Others
Earlier this month, President Trump tweeted a Nickelback ‘Photograph’ meme. Warner Music Group acted quickly to shut it down. Just hours after it was posted, Warner Music Group quickly filed a DMCA notice against Trump’s use of the Nickelback mem…