Category archives: Social Media

Creative Ways To Advertise Your Music On TikTok

Although still in its infancy when it comes to the platform’s advertising availability, TikTok’s broad and rapidly expanding global user base has musicians and their marketing teams eager to get in on the ground floor. Here we look at some creative ways to promote your music on the rising video…

Justin Bieber Says He’ll Release a New Album If He Gets 20 Million Instagram Likes

Over the weekend, pop superstar Justin Bieber teased the release of what would be his 5th studio album. Bieber’s tease, though, came with a catch. He indicated in an Instagram post that he would only release the record if the post received 20 mil…

How Are Musicians Utilizing Facebook Groups?

Despite being an impressive marketing tool, artists all too often dismiss Facebook Groups as unnecessary. Here we hear from four artists about their success using Facebook groups as a way to meaningfully connect with fans online. ______________________ Guest post by Randi Zimmerman of the Symphonic Blog All too often, artists…

29 Ways To Market Your Music Immediately

With this set of actionable bullet points, Chris Robley fires off twenty-nine ways in which bands and artists can promote their music right now. _____________________________ By Chris Robley from CD Baby’s DIY Musician Make a lyric video. Create a playlist of artists who influenced the new album or single. Pin…

How To Craft A Killer Facebook Video Marketing Strategy

While many artists may consider YouTube to be the go-to for video marketing, Facebook is actually a far more effective platform. Here we look at how to use Facebook to execute the ultimate vide marketing strategy. __________________________ Guest post by Randi Zimmerman of the Symphonic Blog For many of us,…

Not Posting On Twitter? There Are 6 Million New Reasons You’re Wrong

Twitter stock dropped 19% yesterday after a weak earnings report. Almost lost in the subsequent bad press was the reveal that daily usage on on the social platform had grown significantly. Twitter’s daily users were up 17% to 145 million compared with the same 3 months last year. That’s an…

Marketing Strategies Need To Know As A Musician

With a new year fast approaching we look at five key no brainer marketing techniques for artists looking to gain exposure and widen their fanbase. ______________________________ Guest post by Jaimie Watts of the Symphonic Blog So, you’ve got a career in music and you’re living the dream. This is amazing…

Twitter Refuses To License Music, Pay Royalties [Op-Ed]

Attorney and artist advocate Chris Castle responds to a recent Pitchfork article by Eric Harvey which describes how intertwined Twitter is with music business, and how valuable a star-making tool it can be for artists. Castle counters that, while that may be the case, the company has done little to…