As the world of advertising continues to evolve, independent artists must learn to rely more on permission-based inbound marketing, rather than more traditional invasive advertising tactics. ________________________________ Guest Post by Jeff Barrett on Hootsuite Small business marketing has turned a corner, and traditional outbound marketing efforts such as direct mail,…
Category archives: Social Media
How Gen Z Uses Social Media And What That Means For Music Marketing
For artists looking to market to the Gen Z demographic, a new study by Fluent has revealed some interesting numbers around this particular group’s social media habits and and how it effects their lifestyle in general. _____________________________________ Guest Post by Bobby Owsinski on Music 3.0 Gen Z is coming of…
Young People Are NOT Leaving Facebook [CHART]
Last year’s headlines would have you believe that young people are leaving Facebook in droves. That’s not the case, according to a new major ComScore study. Facebook use continues to dwarf all other social channels including fast rising Instagram and Snapchat. ___________________________________________________ Download the full ComScore report. Related articles MySpace…