BEWARE: The New Instagram Algorithm Is Live

You’ve spent months building an Instagram following and you’re finally starting to see results. Not so fast. Just as he did with Facebook, Zuckerberg controlled Instagram is now controlling the order in which your followers see all posts – and that’s probably not good news for you. ________________________________________________ As it…

Power Of Promotion: How To Get Your Band’s Name Out There

Although talent and hard work are certainly an important part of music industry success, advertising and promotion are an unfortunate necessity as well. Here we look at some essential tips that will help you target and market to your audience. _________________________________________ In this latest set of tips on MusicThinkTank, Emma…

Google Launches Free, Simple Tool To Test Your Website’s Speed And Mobile Friendliness

DO THIS NOW: People are 5 times more likely to leave a site if it is not mobile friendly or not load quickly. That plus new stats that show that more than half of all web traffic happens on mobile, should be enough for you to care about how well…

17% Of Fans Represent 61% Of All $’s Spent On Music [CHART]

We’ve written often about the importance and profitability of concentrating your efforts on reaching and selling to your hardcore fans. Just how important that is and how rare super-fans are, is illustrated beautifully in this infographic. ___________________________________________________ From Mark Mulligan on the MiDiA blog: "These consumers shape the fortunes of…

Top YouTube Trends For 2016

As social marketing continues to become more visually focused, we’re looking at some of the top YouTube trends of 2016 so far, as things like live streaming and VR become increasingly popular among viewers. ______________________________ Guest Post from Fanbridge As we’ve mentioned before, social marketing has grown more visually focused…

When Rappers Are Affected By White Fragility [Talib Kweli Greene]

In this essay, Talib Kweli Greene takes on the complex issue of how ‘white fragility’ affects rappers, as he walks us through Twitter battles and unfounded accusations of racism from fellow hip-hop artists Remedy and Diabolic. ________________________ Guest post by Talib Kweli Greene Let’s deal with the facts. Hip-hop was…

Data Dive: Older Artists More Popular On Social Media

Although social media is often touted as one of the best ways for up and coming artists to find success, a look at the data reveals that older artists are actually seeing more popularity than their more contemporary peers, particular when it comes to genres like rock. _____________________________________________ By Cortney…

3 Groups That Your Band Website Needs To Impress

As a musician, your website is one of the most important tools you have at your disposal, as it allows you to showcase yourself to your audience in an environment over which you have complete control. Here we look at the three different groups to which your website must appeal….