Virtually every career musician has some kind of social media presence but, as with so many things, some artists are better at it than others, and many musicians handle their social media terribly. In this illuminating piece, we look ten different ways artists can make a mess of their social…
Category archives: Social Media
"The Future Of Social Media Belongs To PRM" Say Ryan Leslie, Bonin Bough At Brooklyn’s Northside Festival
[UPDATED] With so much noise on social media, establishing a direct connection with fans is the only way to cut through the clutter. Easier said than done, Personal Relationship Management and the direct connection of texting offer solutions, say two bleeding edge marketers. By music marketer Matt Voyno If you’re…
Twitter Invests $70 Million In Soundcloud
Two years ago, Twitter wanted to buy SoundCloud. Now it has settled for taking a $70 million stake in the music company as part of what appears to be a strategic partnership that could bring more audio to the social platform. ___________________________________________ Twitter has invested $70 million in SoundCloud, both…
Tech, Business and Culture Leaders React to the Orlando Tragedy on Social Media
After news of the heartbreaking terrorist attack in Florida broke out, people took to social media to show their support to the victims and the LGBT community and to voice their opinions on gun laws.
We’re Live Tweeting Today’s Apple #WWDC Announcments At 1PM ET + Thanks For Helping Us Surpass 52,000 Twitter Followers
First, thank-you for helping us amass more than 52K Twitter followers (52,626 to be exact). We’re live tweeting all the announcements live during today’s Apple WWDC conference starting at 10AM PT/1PM ET. Join us @hypebot. We’ll also post the music announcements right after the keynote. In the meantime, here’s what…
Email Marketing: Do’s And Dont’s For Musicians
If you want your music to be more than just a hobby, and are trying to find a way to share your work with fans and potential fans, email marketing can be one of the best ways to reach this broader audience, provided you pay attention to these dos and…
How To Go From Band To Brand
For many contemporary bands and artists, success has become closely dependent on being able to successfully build an online fanbase, to which they can then market themselves. Here we look at six tips for turning your band into a brand. _______________________ Guest Post by Ohad Bolotin, head of Wix Music…
Best Times to Post on Facebook, Twitter, Instagram 2016: The Science Of Social Timing [INFOGRAPHIC]
In social media, timing matters. Your goals should always be to send messages when someone is around to see them, and that can vary from platform to platform. It’s important to track your own efforts. When do your fans react? To get you started, here’s a handy infographic guide. __________________________________________…
Could Record Release Dates Be Played Out?
With more and more high profile artists like Beyoncé, Radiohead, and even David Bowie eschewing traditional record release dates in favor of surprise album drops accompanied by massive social media hype, the question is being raised if traditional album releases are becoming a thing of the past. __________________________________ Guest Post…
Kanye Tweets Late Night NYC Concert, But It’s A Surprise To Venue
The power that musicians have to drive fan behavior on social media is a two edged sword. Fortunately for Kayne West, this time his misleading tweets did not lead to riots and injuries in the streets of NY. ___________________________________________ After a New York City festival show was cancelled due to…