Majority Of Facebook Video Played Without Sound

Bad news for artists who have been promoting their music videos through Facebook. It seems that around 85% of video views on the popular social network take place sans sound, making it a less than ideal resource for sharing your new music. __________________________ Guest Post by Bobby Owsinski on Music…

6 Seismic Societal Shifts Changing The Music Industry

In this piece, Dmitri Vietze examines six different societal shifts that have been stewing beneath the music industry, which are beginning to bubble up in different and sometimes unexpected ways, bringing destruction but also the potential for new opportunities. ____________________________________ Guest post by Dmitri Vietze of RockPaperScissors Tech-fueled earthquakes have…

Facebook Tweaked It’s Feed Formula Again, And It’s Not Good News For Musicians, Music Marketers

Facebook is constantly tweaking the formula that it uses to chose which posts appear where in a users News Feed. Lately, they’ve been more transparent about those changes, and that means that marketers get the news – bad and good – of these shifts before they happen. A new round…

Why You Need A Music Marketing Plan

You put a lot of work into your art. So much time, so much energy, so much love goes into creating music that you really believe in. But if you want people to pay attention to your musical genius, then you need to put just as much work into marketing and promoting it!

How The Share Button Is Ruining Social Media

If you’re anything like me, your social feeds are a mess right now. A quick sample of mine: festival flyers, ads for a CRM system, open letters to Donald Trump, a defense of Kim Kardashian, and ads to join Yahoo Mail. Even without the necessary evil of promoted posts clogging…

Music-Based Social Networks Are Doomed: Here’s Why [Cortney Harding]

In this piece, Cortney Harding looks at the struggles faced by music-based social networks like Crowdmix and Myspace, and why problems with scalability so often doom these networks to failure. By Cortney Harding A few months ago, when “The Music Startup Meltdown” first ran, I singled out Crowdmix and its…

Amazing Facebook Stats, Facts And Figures (INFOGRAPHIC)

Do you know that Facebook is available in 70 languages? This infographic covers dozens statistics and fascinating facts about Facebook of including data about usage, employment, growth and much more. _____________________________________________________________ via DB Web Solutions Related articles How to Improve Your Organic Reach on Facebook [INFOGRAPHIC] Facebook Starts Paying Video…

6 Ways To Boost Your YouTube Channel

UPDATED: While its become controversial within the industry, there’s no denying that YouTube remains one of the most important social media platforms for music. Here we go beyond the basics, and look at some more in-depth ways to promote your music and reach fans. ____________________________ Guest Post by Fiona Zweib…