Facebook and Instagram have never been afraid to find "inspiration" in the features and successes of others. And ever since Zukerberg failed to acquire Snapchat, that popular service has become his most frequent muse. __________________________________________ Today, Instagram announced Stories, a new feature that lets users share their multiple photos and…
Category archives: Social Media
Projecting Trends: Augmented Reality, Advertising, and Music
As part of a ‘Projecting Trends’ series, this article examines the impact of Pokémon Go and Snapchat as they move toward making augmented reality increasingly mainstream, and the broader effect this will have on the music industry as a result. __________________________________ Guest Post by Bas Grasmayer on Synchblog Our new…
3 Things You Should Know About The Average Facebook User
Facebook’s latest algorithm shift has placed greater emphasis on users friends and family rather than other pages and organizations. This article helps artists understand the average Facebook users habits such that they can be better marketed to. ____________________________________ Guest post by Ashley Carlisle of Hootsuite With the latest Facebook algorithm…
Facebook Branded Content Now Enabled For All Verified Pages
An option which was formerly only available to media companies and major celebrities, Facebook has recently made branded content (aka any content which directly mentions or features a third party product/brand) available to all verified pages, which could be good news for artists. ___________________________ Guest Post by Emma Hawkins of…
Facebook Reported Record Growth, 2 Charts Show Just How Hot The Social Network Is
Last evening, Facebook reported Q2 earnings that smashed all expectations. Steady user growth continued at 3.63% adding 60 million monthly users this quarter to hit 1.71 billion. Quarterly revenue of $6.44 billion also blew past estimates. _____________________________________ The two charts chronicle Facebook’s continued phenomenal user growth. Related articles The Most…
‘Pokémon GO’ Craze Hits Pandora
It seems nowhere is safe from the Pokémon GO craze sweeping the nation, with even the popular streaming service Pandora noticing an appreciable leap in searches for music relating the popular game. _________________________ Guest Post by Liv Buli on Next Big Sound LONDON, ENGLAND — JULY 15: A player’s phone is decorated…
Social Media’s Vital Role in Communication
Carolyn Grisko, president and CEO of marketing agency Grisko, talks about the huge role social media plays in communication today.
Why You Have To Optimize Your Facebook Videos For Silence – Shhhhhhhhhhhhhhhhhh!
According to a recent estimate, roughly eighty-five percent of Facebook videos are viewed sans sound, suggesting artists would do well to optimize their next Facebook flick accordingly. Here we look at how to do just that. _______________________ Guest Post by Dara Fontein on Hootsuite We all know that heart-stopping moment….
Promo Case Study Of Indie Alt-Rocker’s Nothing’s ‘Tired Of Tomorrow’
Here we look a promotional case study done on the band Nothing, as they worked to promote the release of their sophomore album through close participatory fan interaction and clever social media tactics. ______________________________ Guest Post by Chris Calabrese on The Orchard’s The Daily Rind GOALS Nothing is an alternative…
The Huge Mistake Bands Make After Playing A Show
For musicians, the few days following a show are a critical time for strengthening their fanbase and networking. Here we provide a helpful checklist artists can follow to make sure they aren’t wasting post-gig momentum. ___________________________ Guest Post by Jhoni Jackson on the Sonicbids Blog The work you should put…