Viewership for Sunday’s MTV’s Video Music Awards fell dramatically for the second straight year, even as related action on social media soared. But what does MTV expect when they repeatedly produce a show designed primarily to create tweetable moments? ____________________________________ The 2016 VMAs, which featured performances by top tier artists…
Category archives: Social Media
Twitter Offers New Filter, Cracks Down on Abuse
Twitter has expanded their definition of what counts as a threat.
Twitter Offers New Filter, Cracks Down on Abuse
Twitter has expanded their definition of what counts as a threat.
5 Creative and Out There Uses of Social Media
Goldman Sachs is using Spotify to help college students prepare for the future.
How To Build A Content Marketing Strategy As An Artist, Band, Or DJ
In addition to actually having content, it’s important for artists to develop an effective content marketing strategy, as it helps them to build relationships both with their fans, and with others operating within the music industry. _______________________________ In this article lifted from MusicThinkTank, Marcella Smeele looks at how performers in…
New Twitter Features Could Make Promotion More Difficult
As seems to so often be the case, a new host of updates for Twitter will likely make DIY promotion for artists more difficult when it comes to getting their content seen by fans. New features being added to the platform include changes in notification settings and, worst of all,…
YouTube Optimization For Musicians
You spent the time, energy, and money creating a music video. Now what? The team at CyberPR has come answers. Posting your video to YouTube won’t accrue the views you want unless you have a bit of strategy. Here are 8 ways to maximize your video’s potential on YouTube. ____________________________________…
Clicks Matter In Music: Here’s Why
In this piece, Davin Riley takes a closer look at the "click-access" nature of the internet as it relates to fan involvement, as well as how artists can optimize their content to turn fan awareness and clicks into profitable engagement. ____________________________ Guest Post by Davin Riley, CEO of MSCLVR, on…
Make Better Music Using Fan Feedback
One of the greatest challenges when it comes to self-improvement as a musician is being able to judge one’s own music objectively. For this reason, it can be important to develop and use effective techniques for soliciting feedback from one’s fans. _________________________________ In this recent article off of MusicThinkTank, Dave…
Instagram Stories For Songwriters
By taking a leaf out of Snapchat’s book and adding ‘stories’ to its platform, Instagram has created a new avenue through which artists can reach their fans, allowing songwriters to build a more personal connection with their listeners. _____________________________________ Guest Post from Trill Trax Instagram has taken the next step…