Although its ongoing popularity is often debated, Facebook still accounts for one of every six minutes spent online, meaning it remains an essential social media marketing tool. In this comprehensive guide we examine how to use Facebook’s algorithm to boost the organic reach of your posts. ____________________________ Guest Post by…
Category archives: Social Media
How to Run an Effective Social Media Employee Advocacy Program
If you can’t get engagement on your social media posts, get your employees to help.
How to Run an Effective Social Media Employee Advocacy Program
If you can’t get engagement on your social media posts, get your employees to help.
Hidden In Plain Sight: An Underground Dance Music Scene With Millions Of Fans
Although music has in many ways lost some of its potency as the driving force behind the world’s increasingly sprawling subcultures, one particularly large subculture, the gaming community, has developed into a massive underground dance music scene. __________________________________ Guest Post by Bas Grasmayer on Medium With the rise of the…
Facebook Organic Reach Is DEAD (Here’s What You Can Do About It)
Although general social media overcrowding and the monetization of Facebook engagement means that organic reach on the site is effectively no more, artists need not despair. In this article we look at how to overcome organic reach’s demise, and look at why Facebook is still an effective marketing tool. _____________________________…
YouTube Launches "Community" Direct To Fan Tools
YouTube has been working to to make its network more creator friendly, with better conversion tools, analytics and now a direct to fan social network that enables creators to communicate with fans. But will it be enough to fight off Facebook and other competitors? __________________________________ A new Community tab on…
The Album Release Re-Imagined In A Time Of Atomic Consumption
Music-tech writer Cherie Hu examines how the music industry can alter its current ways and restructure its marketing strategy by tapping in the atomic consumption habits of today’s media users. ________________________ Guest Post by Cherie Hu on Synchblog We are consuming media more atomically than ever. More of us prefer…
How a Twitter Troll Was Revealed to Be a 13-Year-Old Boy (Who’s Now Totally Grounded)
Most trolls are anonymous. This one stepped out of the shadow… to apologize.
How Facebook Determines What Appears In Your Feed
Facebook can be an important and useful social media platform, but the site changes its algorithms regulating what appears in a user’s news feed so frequently, it can be difficult to keep up. Here we look at some of the latest announced changes to the news feed. ____________________________ Guest Post…
Facebook Ads On An Indie Budget
For indie artists with limited spending options, it’s important that they get the most out of every advertising dollar spent. Here we look at how musicians can get concrete results from Facebook ads without breaking the bank. __________________________ Guest Post by Don Bartlett on the TuneCore Blog [Editors Note: This…