In the early days of Facebook, it was an excellent resource for artists looking to market themselves to followers, but as advertising was introduced and the platform became increasingly crowded, it became harder for artists to get their content seen. Here Ronan Mason tests just how bad it’s become. ___________________________________…
Category archives: Social Media
How Marketers Can Create Picture-Perfect Images for Social Media
There are two basic steps to boosting your marketing image — finding images and then customizing them.
Set Yourself Apart: How To Run A Successful Crowdfunding Campaign
While the mention of crowdfunding can often trigger a sense of frustrating fatigue amongst artists and others in the music industry, a campaign which is unique and stands out from the crowd can still be your ticket to industry success. _________________________________ Guest post by Elyadeen Anbar of Soundfly’s Flypaper Accomplishing…
Using Facebook For Event Marketing
Before it’s demise as social networking tool, Myspace provided a conduit between fan and musician that had never been seen before. In this piece we look at Facebook, and more specifically Facebook event pages, can be used to fill that gap. ____________________________ Guest Post by Joshua Powell [This article was…
Facebook: Finally Ready To Be A Media Company?
As it looks towards a future of lagging advertising revenue Facebook will, it seems, begin shifting gears and transitioning into something which looks and acts much more like a media company, with some tweaks along the way. ___________________________________ Guest post by Mark Mulligan from his Music Industry Blog Facebook beat…
RIP Vine: A Guide To Using YouTube & Instagram To Promote Your Events
After three good years of providing us with six second chuckle fests, the shutters are closing on Vine, meaning it’s time for DIY artists to turn to old standbys like YouTube and Instagram for their video promo purposes. Here we breakdown the why and the how. _______________________________ Guest Post by…
Why the Election Proves There’s Room for Both Facebook and Twitter
The 2016 election season has shed light on how Americans engage in conversation about politics.
More Than Half The World’s Internet Users Are On Facebook [CHART]
During Facebook’s latest quarterly earnings report, which exceeded all expectations, the social media giant reported that 1.78 billion people are logging in on a monthly basis, with 2/3rds checking in daily. That means more than a half of the world’s internet users are on Facebook. Statista via Business Insider Related…
Is Facebook The Musicians Friend Or A Massive Infringer?
In this piece from Artist Rights Watch, Chris Castle dives into what he sees as the evils of Facebook’s copyright infringement. After making itself what seems to be a necessary evil for artists, Facebook hides in plain sight while still avoiding proper licensing and evoking the DMCA. Read on and…
"Go Cubs Go" Streams Spike Dramatically After World Series Win
After last night’s dramatic World Series 2016 win, streams of Steve Goodman’s "Go Cubs Go" spiked last night. Streams were up over 6500% on Spotify. LISTEN: Related articles SEO Keyword Research For Musicians Ukulele Basics For Beginners Marketing Yourself As An Artist Should I Write Original Music Or Music That…