Email marketing is often touted as one of the most effective ways of targeting consumers in the digital age, but how effective is it really? Here representatives of label, music magazine, and band weigh in on the value of email marketing in the music industry ______________________________ Guest post by Robert…
Category archives: Social Media
Biz Stone Wants to Make the Internet a More Trustworthy Place
“We should celebrate the serendipity the web provides, yet not condone the hate it may breed,” says the Jelly Industries and Twitter co-founder.
How #Coachella Announcement Exploded On #Twitter [CHART]
In the 24 hours after Coachella announced its 2017 lineup, it exploded on Twitter.There were 510,000+ Tweets mentioning "Coachella" That’s mentions of the event (@Coachella, #Coachella, #Coachella2017) and doesn’t include Tweets with just artist names Beyoncé is the first woman to headline #Coachella in 10 years, and Twitter was clearly…
Track Your Direct-to-Fan Music and Merch Sales with Flyt’s Free Url Shortener
Flyt, a new tool for artists and labels looking for help navigating a direct-to-fan sales landscape, flyt acts a url shortener and sales tracker for artists using services like Shopify and Magento. __________________________________ Guest post by Clyde Smith If you’re a musician or label seeking new tools to navigate a…
Marketing Your Music Using The Instagram Story Feature
With the recent introduction of its Story feature, Instagram has given its more entrepreneurial users a new feature through which to market their music to fans with a convenient ‘instant communication’ tool. ___________________________ Guest post by Michelle Aguilar from the TuneCore Blog Think about the last time you hung out…
5 Marketing Takeaways From Music Streaming
Some recent analysis from Next Big Sound is showing that streaming is more than simply getting artists’ music to the public, but is also providing important social and event data, as well as information on interactions between artists and fans. ____________________________ Guest Post by Bobby Owsinski on Music 3.0 If…
How To Go Global On Social Media In 4 Just Steps
Although social media has the ability to draw fans out from all corners of the world, doing so requires that a band or artist take a specific set of steps, from choosing the right social networks to using internal advocates. __________________ Guest post by Sarah Dawley of Hootsuite Social media…
Cinnabon Gets Overzealous in Its Twitter Grief for Carrie Fisher
Both the bakery brand and General Mills both fell in the same trap this year.
Fader Adds 2 To Social Media Team
Music and media company The FADER, has announced the addition of two social media editors, Juliana Pache and Ali Suliman. Pache and Suliman join former social editor, Nazuk Kochhar, who has been promoted to associate editor.In her new role, Kochhar will develop newsletter and video products for The FADER, and…
Facebook Video Chat Is An Effective Music Promotion Tool
While live video has long been a useful tool in musicians’ promotional arsenal, Facebook’s new video chat option provides some interesting and useful advancements to the medium allowing for more interaction with a higher volume of fans. _____________________________ Guest Post by Bobby Owsinski on Music 3.0 Video is an important…