Category archives: Social Media

Mid-Video Ads Coming To Facebook

For a long time, content creators have bemoaned their inability to monetize video content on Facebook in the same way that they are able to on platforms like YouTube. Those days may be coming to in end however, with Facebook’s recent announcement of their plan to begin including ads mid-video….

Pinterest Is Becoming A Go To Social Network For Music Fans

Pinterest, the go to social network for 150 million fashionistas, foodies who like to snap photos and home decorators is fast becoming a destination for music fans. Why? How? The ability to "pin" videos. To pin a video on Pinterest, users just click the Pin It button on sites like…

Lil Yachty Named Creative Designer For Nautica

Grammy nominated recording artist Lil Yachty has signed a brand sponsorship deal that will see him cast as the Creative Designer for fashion brand Nautica. In his new role, Lil Yachty will work with Nautica to design a capsule collection as well as be featured in digital and social media…

How DJ Khaled Uses Visual Storytelling to Sell His “Keys”

Although retail sales of music have undoubtedly declined over the years, album art remains important as it offers fans a visual touch point. Here we examine how DJ Khaled uses visual mediums such as his album cover to help sell his ubiquitous ‘keys’. ________________________ Guest Post by David Deal on…

Selling Artist Names As Keywords: Facebook’s Misappropriation Problem

Facebook seems to have something of legality issue on its hands, with the recent news that several artists, including Prince, Celine Dion, and The Beatles have had their names put up for sale as advertising keywords on the popular social network. ____________________________ Guest post by Chris Castle of Music Technology…

Facebook Is Searching For In-House Composer

Facebook’s hiring of an in-house composer raises some interesting questions about where the company might be headed in 2017, and if this could potentially be the year when the company finally puts in place some kind of content ID system, allowing creators to finally be compensated when their work is…

Ed Sheeran + Snapchat = 21st Century Radio

While traditional distribution techniques are no longer as effective as they once were, innovative artists like Ed Sheeran have taken to using services like Snapchat to distribute and promote their music to the masses. ___________________________ Guest post by David J. Deal of Superhype The phrase “music distribution” sounds boring. And…

Measuring Online Audience Engagement [INFOGRAPHIC]

Although ‘engagement’ is often thought of simply as the number of views or shares on a piece of media, there’s much more involved when it comes to how audience engagement is measured, particularly by those inside the industry. _______________________ Guest Post by Bobby Owsinski on Music 3.0 When we think…