Category archives: Social Media

Snapchat Stock Surges 50% On Market Debut, Even As User Growth Shifts To The Less Desirable 45+ Demo

Shares of Snapchat’s parent company SNAP opened for trading at $24 on Wednesday, up 41% from the IPO price of $17. The stock continued to climb throughout the day reaching 25.74 or 52% above the IPO price by mid-afternoon. At the opening price, SNAP had a valuation of about $33…

Are Facebook Ads Worth It?

Facebook has grown massively since it’s creation in 2004, and the scope of it’s audience is such that getting anyone to see your post, particularly if you are a band or artist, can often necessitate shelling out for costly ads, but are they worth it? _____________________ In this latest piece…

Twitter Tips, Tricks, And Best Practices For 2017

The massive scale of Twitter’s user base makes it a valuable platform for reaching large swathes of fans, particularly those outside of what might be described as your typical demographic. Here we look at some current tips, tricks, and ideas for connecting with potential fans on Twitter in 2017. ____________________…

Facebook Looks To Hire Legal Director Of Music Licensing As It Beefs Up Music Team

A new job posting adds provides further proof that Facebook is finally getting serious about music. Facebook is now advertising for a Legal Director of Music Licensing to join Tamara Hrivnak who was recently hired to head the social network’s music strategy. _________________________________ Facebook has just posted a job opening…

Use Twitter To Supercharge Your Music Network

Twitter is a complex and sometimes confusing platform for microblogging, particularly for those unfamiliar with it. Here we look at how to make the platform work better for you, specifically through the use of Twitter lists. ___________________________ Guest Post by Andrew Apanov on Soundfly’s Flypaper Twitter is all about the…

A Marketing Plan For Your Downtime [Michael Brandvold]

For artists and bands, it seems as though most marketing advice tends to revolve around how to market a specific thing, be it a new album or event, but it’s important to also give thought to marketing during your downtime, between tours and albums. _________________________ Guest post from Michael Branvold…

Organic Reach From Social Media Is Declining, Here’s What You Can Do About It

The evidence that organic reach is in decline could not be more clear, meaning that preexisting social media stratagems are no longer as effective as they once were. Here we look at the best way for entrepreneurial artists to combat this decline across various social media platform. ________________________ Guest Post…

4 Things Which Will Score You A Record Deal Long Before Social Media

Gone are the days of A&R executives scouring artist’s social media to determine an artists popularity. Now, these executives have in many ways fallen back on older methods of gauging whether an artist will be a label success. Here, we look at four factors they are likely to be considering….