Emoticast believes it has found the best way make sure that music and music marketing take advantage of the current explosion in mobile messaging. Today, a group of all-star investors showed their belief the company with a $5 million investment in the startup. ___________________________ Mobile music messenger Emoticast has announced…
Category archives: Social Media
#DIYProud – Help Us Celebrate Indie Artist, Label Success Stories
Help us celebrate and share the growing number of DIY and indie music success stories by using the hashtag #DIYproud. With more than 54,000 @Hypebot followers, we’re always looking for new ways to amplify the information and stories that we’re sharing online. _____________________________ DIYproud We’ve been using the hashtags #musicians…
United Airlines Barred 2 Teens From Flying Over Their Leggings. Here’s What You Can Learn.
Transparency is key.
Facebook Ramps Up Hiring To Implement "A Comprehensive Music Strategy"
Facebook is now advertising 7 new music related positions "ensure a comprehensive music strategy." They will join other recent hires and former YouTube and Google Play’s Director Of Music Partnerships’ Tamara Hrivnak who has been hired to lead Facebook’s global music initiatives. Many of the new jobs advertised to shape…
Teaser, Pseudo and Lyric Videos Need To Be Part of Your Content Strategy [Music Biz Weekly Podcast]
John Andosca from Hitmanmusic.net join Michael Brandvold and Jay Gilbert on this week’s Music Biz Weekly podcast to explore the importance of teaser, pseudo and lyric videos in your content strategy. John has worked with artists ranging from Drake to Ariana Grande to John Cougar Mellencamp. ____________________________________ Related articles David…
Conceptualizing Music Stories For The Snapchat Generation [Bas Grasmayer]
Whether you’re a user of the service of not, Snapchat, and the app’s design and overall aesthetic, have had a profound impact on the social/tech industry landscape. How this will effect the music industry, however, remains uncertain. _______________________ Guest post by Bas Grasmayer of Music Tech Future Whether you’ve ever…
Essential Guide To Getting Verified On Twitter
For users of Twitter, seeing the coveted blue check mark next to your name conveys authority and authenticity, making verification key for any music marketer. Here we look at how to make that happen. _______________________ Guest post by Dara Fontein of Hootsuite The blue verified checkmark is a symbol of…
Google To Let Musicians, Others Post Messages Directly Into Their Search Results
Imagine searching Google for "Kanye West" and finding a message purposely posted there by the mercurial musician? Google has begun taking applications for a program it had tested during the U.S. elections that enables this kind of direct in-search posts. _____________________________ Google is taking applications to verify museums, sports teams,…
Rihanna Gives 45 Minute Video Lesson On How To Use Instagram Live
Musicians and music marketers are just beginning to discover how to properly use the many live video that are suddenly available from Facebook, Instagram, Snapchat, Twitter and more. But it’s clear that they offer a powerful way to connect with fans, as Rihanna proved during last night’s Instagram Live feed….
Hypercreators Own The Music Industry & You Need To Become One
Here Ryan Kairalla explores the idea of hypercreation, and why musicians should now work to make as much quality music as often as they can in order to achieve success in an industry where music creation is cheaper and easier than ever before. __________________________ Guest post by entertainment lawyer Ryan…