Category archives: Social Media

Why You Need To Be As Active On Spotify As You Are On Facebook

While most musicians now realize that maintaining an effective artist presence on Facebook requires daily maintenance, the may not know that the same is true of Spotify. Here we go over ten easy steps that can do wonders for the growth of your presence on Spotify. _____________________ Guest post by…

Spotify ‘Seriously’ Explores Nixing IPO In Favor Of Direct Listing, Motivated By $1B Funding Terms

This week’s announcement that Spotify had cut a multi-year licensing deal with UMG, and the subsequent deals with other rightsholders that will certainly follow, paves the way for Spotify to become a public company. But instead of the traditional IPO, Spotify is seriously exploring taking a more unconventional approach. ______________________________…

Snapchat’s User Base Is Getting Much Older

[UPDATED] Once used almost exclusively by teens, Snapchat’s audience is now getting much older. According to an analysis by ComScore charted by Statista, people aged 35 and older accounted for nearly 46% of Snapchat’s adult user base in the US at the end of last year, up from 24% the…

Snapchat Tips & Tricks 2017

A platform which grew massively over the past year, Snapchat is now a key component of any online marketing strategy which targets a young mobile-savvy audience. Here we look at some of the best practices to using it in 2017. ____________________________ Guest post by Jenn Schwartz, Senior Manager, Interactive Marketing…

Facebook Testing Option To Link Groups, Pages – How It Works

[UPDATED] In an experimental new move, Facebook is testing a new option for its users to link Groups and Pages together. Here we walk through how it works, and how you can combine your band’s Facebook Pages for a more cohesive online presentation. _____________________________ By music marketer Michael Brandvold of…

How To Be Your Own Music Publicist: Part 1 [Cyber PR]

Even in the age of music D.I.Y., publicity is one of the first tasks that many artists outsource. That may not be your best strategy, says Ariel Hyatt and her experienced team at Cyber PR. And even if they do get help, there’s a lot that every artist needs to…

Why, How And When Artists Should Use Instagram Live

With social media platforms constantly updating and releasing new features it can be hard, particularly if you’re a busy independent artist, to keep up. Here we walk through the best practices to employ on Instagram Live in order to engage your fan base in the most effective way possible. __________________________…

YouTube Ad Debacle Continues: Creators Concerned About Falling Payments, Vevo says: "We’re Safe!"

A growing number of creators and musicians with popular videos on YouTube are worried about a drop in income thanks to a spreading boycott by major advertisers upset that their ads have been placed alongside controversial videos. ________________________ “If you’re seeing fluctuations in your revenue over the next few weeks,…