Although plenty of lawsuits have come out of the luxury music festival turned disaster that was Fyre Festival 2017, one recent such suite is alleging that Fyre Festival threatened social media posters with cease-and-desist letters for negative posts regarding the festival, although the evidence behind it seems fairly flimsy. ______________________________…
Category archives: Social Media
3 Elements Of An Artist’s Online Promotion Strategy
The sheer variety of marketing options online may seem intimidating for an artist, which makes it all the more necessary to develop a comprehensive promotional strategy beforehand in order to get the most from your promotional activities and online presence. ___________________________ Guest post by Bobby Owsinski on Music 3.0 If…
Snapchat Lost $2.2 Billion Last Quarter, Stock Drops 23%
Snapchat parent Snap Inc. reported disappointing earnings late Wednesday; and Wall Street punished the stock, pushing it down more than 23% in the first two hours of after market trading. Falling to $17.65 in after hours trading, Snap stock is now hovering very close to the $17 per share it…
Smule Raises $54M At $604M Valuation, As More Musicians Use Platform To Connect With Fans
Social music startup Smule has raised $54 million in a strategic financing round led by Tencent. The funds will be used to expand the service, which has 54 million monthly active users creating over 20 million songs daily, into Asia. ____________________________________ Giant Chinese investor Tencent has led a $54 million…
How to Save Time Promoting Music On Social Media [Dave Kusek]
There are never enough hours in the day. That adage rings particularly true when it comes to finding the time to consistently feed the growing number of "essential’ social media channels. Dave Kusek of New Artist Model has some concrete suggestions that will ease your pain. _____________________________ By Dave Kusek…
Pandora, Twitter Launch Emoji Driven Tweet For A Playlist Campaign
A very busy Pandora this morning announced a custom emoji program on Twitter as part of their “Sounds Like You” branding campaign. How it works: _____________________________ Tweet “@pandoramusic + #soundslike + any emoji” and get an automated response from @pandoramusic with copy and a station / mixtape that that emoji…
2 Simple Ways To Include Event Discovery Sites In Your Marketing
Although you already be marketing your events to regional audiences and social media followers, a vast number of urban event-goers often using event discovery sites in order to make their plans. Here we explore two important ways in which you can incorporate event discovery sites into your marketing. __________________ Guest…
YouTube Channel Checklist [HOW TO]
As a musician with a YouTube channel, it’s import that you optimize it to make the most of the many features available. In this helpful article we cover a checklist of seven things every artists should take care of to be sure they’re not wasting their channel’s potential. ____________________________ Guest…
Twitter Confirms Commitment To Video with Major Partnerships Including Live, Vox BuzzFeed
Twitter, once the realm of 140 character marketing pitches, is venturing deeper into content delivery with the announcement of a range of streaming deals with major content producers. ________________________________________ Twitter has announced partnerships with Live Nation, BuzzFeed, Bloomberg, Vox Media, MLB Advanced Media and more to provide streaming multimedia content…
Facebook Reports Earnings, 1.94 Billion Monthly Users (25% Of All People On The Planet)
Facebook’s growth has to slow sometime, but not just yet. Yesterday, Facebook reported Q1 earnings of $8 billion, up 49% over the same period in 2016. Net profits were just over $3 billion, up 76% percent over Q1 last year. But the big story is Facebook’s continued user growth as…