Generation Z, kids and teens born between 1996 and 2010, are the new hot consumer segment. Unlike millennials, most of whom grew up during the transitional years of the internet revolution, Gen Z has grown up in an entirely digital world and interact with it differently than anyone else. _______________________________________…
Category archives: Social Media
MySpace Plays Dead In Attempt To Avoid Lawsuits
Although Myspace is already considered dead by many, the lawyers of its parent company Time Inc. recently had the company play dead via a number of fancy legal maneuvers, hoping to hide it from a plaintiff in a lawsuit. ________________________________ Guest post by Mike Masnick of Techdirt Yes, let’s get…
Why Artists Shouldn’t Trust Their Online Presence To Social Networks
While many artists are content to let their Facebook or Tumblr represent them online, doing so carries with it certain risks. In this excerpt from his book, Bobby Owsinski looks at why musicians should avoid limiting the scope of their online presence to social networks. ______________________ Guest post by Bobby…
Spotify Has Lost Matt Ogle, Who Helped Create Discover Weekly, To Facebook’s Instagram
[UPDATED] Spotify product manager Matthew Ogle, who was an integral part of the team that some created many of Spotify’s most popular personalization features including Discover Weekly is leaving for Facebook’s Instagram. Product manager Matthew Ogle, who joined Spotify early in 2015 from his own startup, This is My Jam,…
Spotify Hires M&A Specialist To Continue Music Tech Startup Buying Spree
Even as Spotify prepares to become a public company, it’s been on a bit of a buying spree that the music streamer apparently wants to expand. Last week, Spotify acquired music machine learning innovator Niland. Prior to that ten other music tech startups joined the Spotify family including Mediachain, MightyTV…
Feeling Depressed? Stay Off Instagram and Watch YouTube Instead.
A new study reveals that YouTube is the ‘most positive’ social media site for young people, while Instagram and Snapchat are ‘the most detrimental’ to their mental health.
Facebook Is Getting Into TV: Here’s Why
Facebook’s CFO David Wehner announced the company would be boosting its production of longer-form video content, as the social media platforms looks ahead to where the future of social video, advertising, and user engagement is headed. _________________________ Guest post by Tim Mulligan of Midia Last week there was a lot…
2 Quick Methods For Selling More Tickets On Facebook
Facebook has certainly risen to become one of the most effective channels through which to promote an event and boost ticket sales, but you may not be doing everything you can to reach and engage with those fans most likely to attend your event. __________________________ Guest post by Dana Tom…
Rank On Google: How To Manage SEO For Events
Although about 5-10% of an event’s ticket sales result from people searching for the event, getting to this point requires concerted effort and careful search engine optimization on the part of the organizer. Here we look at some techniques for ensuring that your event appears at the top of a…
Share The Love, Don’t Share The Post
This article looks at the negative impact that sharing identical content across multiple platforms can have on your social media following, and outlines the best way to appropriately diversify your postings based on the platform in question. ______________________ Guest post by Ryan Whitman, Manager of Interactive Marketing at The Orchard…