Category archives: Social Media

Spotify Continues To Add New Artist And Fan Friendly Features

As Spotify continues to grow and adapt to global streaming trends, the popular music streaming service is rolling out several new features, benefiting both artists and music consumers. Below we take a closer look at some of these new tools. ____________________ Guest post by Dylan Lewis, Manager, Retail Marketing of…

Lyor Cohen Details YouTube’s Future Product Plans

YouTube’s Global Head of Music Lyor Cohen sat down with the board of directors of A2IM recently and detailed the video channel’s priorities and product plans for 2017. Many are designed to help musicians market and monetize views on the online video behemoth. ____________________________________ Lyor Cohen, YouTube’s Global Head of…

How To Amplify Your Content In The Digital Age

Since the onset of social media, the top priority of many online digital marketers has become making content go ‘viral,’ and while this may be an admirable goal, marketers are better off starting out with good content and then working to amplify that content’s presence, rather than jump straight ahead…

Millennials: Are They Ruining Email? (And What To Do About It)

Although millennials are blamed for a number of other market woes, are they also responsible for bringing about the downfall of email? Here we break down millennial’s relationship with social technology and how they can be effectively marketed to as a demographic. __________________________ Guest post by Team Fanbridge on the…

Facebook Live? YouTube? Can’t Decide? Livestream To Multiple Services Simultaneously With Restream

Facebook Live? YouTube? Twitch? Whatever the service, livestreaming is the hot social app. But which one is best for you and your audience? Fortunately, you no longer have to decide thanks to Restream. Restream is a cloud based multi-streaming service enables users to broadcast live content to as many as…

4 Signs You’re Ready To Hire A Publicist

Although you may be eager to try and get your music in front of as many eyes as possible, and hiring publicist may seem like the best way to make this happen, it’s important to make sure you can check off these four boxes before laying down the cash necessary…

Apple Music Finally Adds Playlist Sharing In iOS 11 Beta

While there are no signs that the much needed redesign of Apple Music is underway, Apple’s new operating system, iOS 11 Beta, includes a feature that allows users to share what they’re listening to with others. ___________________________________________________ After dialing back its failed social music experiment Ping, Apple is finally adding…

Too Much: Why Promoting All Your Social Media Links Is Excessive

While marketing across social media platforms is an essential part of an artist’s marketing toolkit, overdoing it and pumping your identical message through every known channel can often be too much, and ultimately have more of a negative impact than anything. Here we look at a better way of doing…