To make sharing easier for both paid and freemium users, Spotify has launched its own Facebook iMessage app which allows users to search for, share and send tracks and playlists from Spotify’s library of 40 million songs. _________________________ In an effort to make sharing music on Spotify easier, the platform…
Category archives: Social Media
Great Music Sharing Features Available On iPhone, iPad Today with Apple’s iOS 11 Release, But Not If You Use Spotify
Starting Tuesday, iPhone and iPad users will be able to update their devices to iOS 11. It’s a major update that adds augmented reality, improved images in Photos and Camera, a more useful Siri and a redesigned App Store. It also adds new options for music sharing, but they are…
8 Advantages Social Media Has Over Traditional Media
While social media may receive a lot of criticism as a marketing tool, with many artists instead touting the virtues of old school methods of promotion, social media still holds a number of advantages over traditional media. Here we look at eight reasons why. _____________________ Guest post by Bobby Owsinski…
Where Is Social Media Headed in 2018 and Beyond?
Blockchain is poised to disrupt social media as much as it is disrupting currencies and payments.
Digital Marketer Darren Hemmings Talks Online Branding, Music Marketing Strategies
Here digital marketing veteran and former head of digital marketing at [PIAS] shares his knowledge of online branding for artists, marketing strategies, and the use of bots. _____________________ Guest post by Veselina Gerova of The Message Behind The Artist is a Q&A style interview series featuring the people behind the…
Facebook Live Toolkit For Musicians
With Facebook now more of a video giant than ever, Facebook live has now become one of the best ways for artists to reach their fans. Here we look at how to get the most out of these broadcasts using the example of singer/songwriter Dawn Beyer. ________________________ Guest post by…
Watch Grammy Winner Esperanza Spalding Record Her New Album In 77 Hours On Facebook Live
Making an album is tough, tough work and doing it in the spotlight is even tougher. Grammy winner Esperanza Spalding is ripping the veil off the process by broadcasting it all on Facebook live and adding the extra pressure of a 77 hour deadline. WATCH: "Over just three days, we’re…
Watch Grammy Winner Esperanza Spalding Record Her New Album In 77 Hours On Facebook Live
Making an album is tough, tough work and doing it in the spotlight is even tougher. Grammy winner Esperanza Spalding is ripping the veil off the process by broadcasting it all on Facebook live and adding the extra pressure of a 77 hour deadline. WATCH: "Over just three days, we’re…
Building An Online Presence – 7 Key Tips For Musicians
In 2017, having a professional looking website and an active presence on social media has become a key component of any band’s success. That said, there are a variety of ‘right’ ways to go about about building an online presence. Here we look at seven tips for doing so successfully….
Guide To Using Facebook Lookalike Audiences, Google Similar Audiences
Ad targeting has evolved to become more precise than ever, thanks in large part to the magic of platforms like Facebook and Google. Here we look at two promising features from these companies, Facebook Lookalike Audiences and Google Similar Audiences and what they can do for you as an artist….