Just because entrepreneurs have social media at their disposal doesn’t always mean they should use it.
Category archives: Social Media
YouTube vs Vevo Videos: A Look At The Differences
[UPDATED] Once you’ve gone to the trouble of creating a music video, it’s important to give some thought to how you want it distributed. Here we look at the benefits and downsides of both YouTube and Vevo. _______________________ Guest post by Alexandra Kennedy of Symphonic Distribution So you’re planning to…
How To Advertise Your Music On Facebook
Beyond simply acting as a fan site, Facebook can be an excellent way to advertise to your fans through the use of the social media platform’s Ads Manager in way that is both effective and affordable. Here we look at how. _________________________ In this most recent post to MusicThinkTank, Lisa…
10 Secrets to Going Viral on Social Media
Focus on creating content that is timely and that generates engagement.
For Online Music Success, Keep The Theory Of 22 In Mind
If social media is indeed the new word of mouth, then it is important to keep in mind that the ‘rule of 22’ (that a person with a complaint will tell an average of twenty-two people) also applies, and that artists promoting themselves online need to be careful to avoid…
More Than 50% Of Americans Check Facebook "Several Times A Day" [CHART]
American’s check their Facebook page many times each day, according to a new survey. Only a single social network – a messaging app – even comes close. AudienceProject and Statista Related articles Twitter Paid $30 Million For Vine, Now It’s Shutting It Down REWIND: The New Music Industry’s Week In…
You Can Now Cross-Post Instagram Stories On Facebook
Instagram has become a go to social marketing tool for most musicians and marketers, in part because of ease of use, in addition to its large audience. Many use a feature that automatically cross-posts photos to Facebook. Now cross-posting have been expanded to Stories. “You now have the option to…
How Social Media Acts As Online Word Of Mouth
Regardless of age or location, the vast majority of those affiliated with the music industry have in some way participated in a social network, as connections on social media grow to replace some traditional means of communication, its role in word of mouth marketing becomes more important. ___________________________ Guest post…
Social Media Platforms Have Lost Their Authenticity — Here’s What Needs to Change
Platforms like Facebook and Twitter are becoming two-dimensional feeds that don’t evolve our knowledge beyond what we expect.
100+ Tools To Make Your More Effective, Efficient And Creative As A Music Marketer
As we enter the ‘fast fashion’ phase of streaming, artists are throwing an awful lot of musical spaghetti at the wall in hopes that some will stick long enough to catch a ride to the top of the charts. Here we pop open the music marketer’s toolbox and explore over…