Category archives: Social Media

Sorry Facebook, Snapchat Is still #1 With Teens

The common narrative is that Facebook is beating Snapchat, in part by cloning it’s most popular features within the Facebook owned Instagram app. But a key demographic – American teens – clearly didn’t get Mark Zuckerberg’s memo. _____________________________________ Related articles 7 Instagram/Snapchat Story Rules For Musicians Instagram isn’t the only…

Taylor Swift Makes an Artist Famous — With Two Clicks

If Taylor Swift likes you, you’re famous.  Any questions? This is a story about an artist who was doing pretty well.  Then, completely blew up because of two clicks from Taylor Swift. Who’s the artist?  A Nottingham, UK-based up-and-comer n…

10 Principles Of Great Music Web Design

When it comes to cultivating a professional online presence from which to market your music, a well designed website is absolutely essential. Here we look at some key principles to keep in mind when putting together a website for your band or artist. _______________________________________ In this latest piece from MusicThinkTank,…

Facebook Buys 3 Month Old TBH App, As It Battles For Teens

Facebook announced that it has acquired TBH, a positive-focused anonymous polling app that has become an overnight success with teens. Facebook and its Instagram app are fighting for teen engagement and loosing so far. Launched just three months ago, TBH has gained amazing traction with the demographic that Zuckerberg &…

6 Creative Social Media Contest Ideas For Engaging With Event-Goers

As an artist, having fans on social media is significantly less valuable if you can’t engage with them at all. Contests – provided they’re well thought out – can be a great way to get fans involved and boost your events. ______________________________ Guest post by Katie Sawyer of Eventbrite Wish…

4 Things You Can Giveaway In Exchange For An Email Address

While Facebook should be an essential part of any music marketing plan, so much about this and any social network is beyond your control. Remember MySpace? But you email list is yours, and yours only. Here’s how to grow your email list: ____________________________________ By Chelsea Ira of New Artist Model…

Solutions To Close The YouTube Value Gap

Here Jason Peterson offers up recommendations on how copyright owners and platforms supported through advertising can come together in a common goal closing the market gap and achieving market equilibrium. ________________________ Guest post by Jason Peterson, Chairman – GoDigital Media Group, CEO Cinq Music, CEO VidaPrimo Summary: Advertising supported platforms…

Dispatch From MONDO NYC Case Studies in Digital and Traditional Grassroots Artist Development (Cyber PR)

Ariel Hyatt of CyberPR shares takeaways from two important panels at the recent MONDO.NYC gathering: Case Studies in Digital and Traditional Grassroots Artist Development and How Streaming Playlists Work and How to Get On Them. _______________________________________ By Ariel Hyatt of CyberPR At MONDO.NYC, I attended two of the best panels…